CoD: Ghosts pre-orders 'well below' BO2 due to platform uncertainty
Pre-orders for Call of Duty: Ghosts are "well below" that of last year's Call of Duty: Black Ops 2 owing to 'hesitation' caused by the looming console transition.
Activision Publishing president Epic Hirshberg said in an earnings call today, "As one might expect in this console transition year, pre-orders for Call of Duty: Ghosts are well below the record-setting pace set by Call of Duty: Black Ops 2 last year."
While no figures were disclosed, Hirshberg went on to say the company's "quantitative consumer research" indicates that "hesitation amongst past CoD pre-orderers is primarily due to not knowing which platform they'll be playing on, which is natural at this time in the console transition."
It is unclear whether any other factors, such as generally softening interest, have contributed to the pre-order slump.
On the positive side, Hirshberg noted, "Ghosts pre-orders are over double those of Call of Duty: Black Ops, which is the last time we launched a new sub-brand for the franchise."
He went on to assure that the company has in place "the most aggressive marketing, retail, and digital programs in the history of the franchise" for this year's entry, which is set to arrive on Xbox 360, Xbox One, PS3, PS4, PC and Wii U.
Despite the dip in pre-orders for the next CoD, Hirshberg cl;aimed that Call of Duty's digital sales in Q2 2013 (ended June 30) broke records, growing "over 100 per cent year-on-year".
Black ops 2 sales during the quarter also exceeded Modern Warfare 3 sales during the same period the year prior.
Activision has confirmed a Call of Duty: Ghosts release date of November 5 on Xbox 360, PS3 and PC. The game will be a launch title for Xbox One and PS4.
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Related Forum: Call of Duty Forum
Source: http://www.computerandvideogames.com/422178/cod-ghosts-pre-orders-well-below-black-ops-2-due-to-platform-uncertainty/
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Comments
-VisionPosted:
JonUKlel I think people are realizing CoD is getting too repetitive.
i totally agree, same game just different guns and maps.
Its all a game of money they don't care if there game is fun or new they just have to keep making money.
-SpaarkyPosted:
lel I think people are realizing CoD is getting too repetitive.
i totally agree, same game just different guns and maps.
TidePosted:
I'm going to wait until the game comes out before I buy it. I hope it's not as big of a disappointment as Bo2.
I-DA-KINGPosted:
Im going to get it for the xbox one then get it for the xbox 360 from craigs list a month or so later because alot of my friends are't getting the xbox one for a year or so
DJMarkyMarkPosted:
I'm not even going to get Call of Duty Ghosts for the Xbox 360. I am just going to wait and get all the new games for the Xbox One. Except for GTA V though. I can't wait for that game lol.
marcayeePosted:
there so stupid
knowing that its going to be on next gen
they should've showed way more content by now to hype people up regardless of what console
they're definitely gunna lose to BF4 now
knowing that its going to be on next gen
they should've showed way more content by now to hype people up regardless of what console
they're definitely gunna lose to BF4 now
IlIuminatiPosted:
I'm sticking with the360 for a few months. Then I will move to next gen.
But CoD deserves low pre-orders. BF4 deserves the most!
But CoD deserves low pre-orders. BF4 deserves the most!
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