Xbox One needs simultaneous Japan launch to be successful

4.5

Dynasty Warriors director and industry veteran Atsushi Miyauchi has told Polygon at PAX Australia that Microsoft needs to launch Xbox One in Japan and North America simultaneously if it is to be successful in the Japanese market.

Speaking with the site Miyauchi said, “I think Microsoft gave up promoting and presenting the Xbox 360 in Japan, it didn’t keep the momentum there. And if they can release the Xbox One as close as possible to [the] North American release date, I think that would make a really big difference this time around.”

Miyauchi also shed light on an apparent lack of communication between Microsoft and Japanese studios regarding Xbox One’s technical capabilities.

“Not a lot of information has come to the Japanese game developers. So I think at this point now we don’t have much information until they make an official presentation to us; then [developers] would understand what they will be able to do.”

He’s also of the belief that the Xbox 360 was not successful in Japan because of brand loyalty to Sony and PS2.

Meanwhile Microsoft believes releasing Xbox One ‘as is’ would be difficult in Japan.

Also, Xbox one will be released in Japan during the second launch wave, and this November in the west.

Posted: Jul 22, 2013 2:31 pm
Related Forum: Xbox Forum

Source: http://www.vg247.com/2013/07/22/xbox-one-needs-simultaneous-japan-launch-to-be-successful-says-dynasty-warriors-director/

Comments

I-DA-KINGPosted: Tue. Jul 23, 2013

Cokes
darkowl1991 It's that picture again

Actually paying attention to it, it's surprising how crazy people go to take pictures of stuff.

Every news site was there & it was the first ever Xbox One made

brendan64sharkPosted: Tue. Jul 23, 2013

The xbox one is going to be great everywhere.

DyeVibePosted: Mon. Jul 22, 2013

If Microsoft wants to make more money they have gotta launch it there.

AlbericiPosted: Mon. Jul 22, 2013

Cokes
darkowl1991 It's that picture again

Actually paying attention to it, it's surprising how crazy people go to take pictures of stuff.

TTG repeated a lot of xbox 1 pics. And duh its gonna do good in japan I am not sure that there is anything over there that is not ran by computers anymore.

CokesPosted: Mon. Jul 22, 2013

darkowl1991 It's that picture again

Actually paying attention to it, it's surprising how crazy people go to take pictures of stuff.

-CPPosted: Mon. Jul 22, 2013

Accel
-Live It's not possible even if they release at the same time. Sony and Nintendo have always been bigger in Japan and that probably won't change. Xbox will always be a lost cause in Japan.

I agree completely with you on that. Not only that I Rarely see people from japan playing xbox at all. Though they do make some great games.

Seeing that they're doing a simultaneous launch disproves what you're saying.

Scared_of_WaterPosted: Mon. Jul 22, 2013

It's that picture again

Index_AddictPosted: Mon. Jul 22, 2013

-Live It's not possible even if they release at the same time. Sony and Nintendo have always been bigger in Japan and that probably won't change. Xbox will always be a lost cause in Japan.

I agree completely with you on that. Not only that I Rarely see people from japan playing xbox at all. Though they do make some great games.

-LivePosted: Mon. Jul 22, 2013

It's not possible even if they release at the same time. Sony and Nintendo have always been bigger in Japan and that probably won't change. Xbox will always be a lost cause in Japan.