Microsoft Responds to Xbox One Petition to bring back DRM

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Xbox One chief product officer Marc Whitten has responded to the recent fan petition asking Microsoft to re-reverse their Xbox One policies. In an interview with IGN, Whitten lamented Microsoft’s back-and-forth messaging since May, admitting that the company still has a lot to work on when it comes to communicating with consumers.

“I think it’s pretty simple. We’ve got to just talk more, get people understanding what our system is,” Whitten told IGN. “The thing that’s really gratifying is that people are excited about the types of features that are possible, and it’s sort of shame on us that we haven’t done as good of a job as we can to make people feel like that’s where we’re headed.”

“The number one thing I want to do is I want to get the product out, because people are going to use it and obviously a lot of this is more evident, but certainly what I want to do right is now is talk more about how we thought about these features,” he continued. “How we thought about how Xbox Live works, how digital works. I see people feeling like we’ve moved away from digital, when certainly I don’t believe that’s the case. I believe we’ve added on choice for people. It was an addition of a feature onto Xbox One, not a removal of a feature. And I understand people see things like Family Sharing and they’re like, ‘Wow, I was really looking forward to that,’ which is more of an engineering reality time frame type-thing.”

As far as the petition, Whitten believes that kind of response is directly related to Microsoft’s recent ability to communicate its policies.

“What it tells me is we need to do more work to talk about what we’re doing because I think that we did something different than maybe how people are perceiving it,” he said. “When I read some of the things like that petition, from my perspective we took a lot of the feedback and, while Xbox One is built to be digital native, to have this amazing online experience, we realized people wanted some choice. They wanted what I like to call a bridge, sort of how they think about the world today using more digital stuff. What we did, we added to what the console can do by providing physical and offline modes in the console. It isn’t about moving away from what that digital vision is for the platform. It’s about adding that choice. Frankly, I think we need to just do more to let people see how the console works, what they’re going to be able to do for it. I think a lot of the things they’re wishing for are frankly there.”

“What it tells me is we need to do more work to talk about what we’re doing because I think that we did something different than maybe how people are perceiving it,” he said. “When I read some of the things like that petition, from my perspective we took a lot of the feedback and, while Xbox One is built to be digital native, to have this amazing online experience, we realized people wanted some choice. They wanted what I like to call a bridge, sort of how they think about the world today using more digital stuff. What we did, we added to what the console can do by providing physical and offline modes in the console. It isn’t about moving away from what that digital vision is for the platform. It’s about adding that choice. Frankly, I think we need to just do more to let people see how the console works, what they’re going to be able to do for it. I think a lot of the things they’re wishing for are frankly there.”

On the subject of the removed Family Sharing feature, we asked Whitten if any kind of road map is in place to restore the ability to share your digital library with family and friends.

“If it’s something that people are really excited about and want, we’re going to make sure that we find the right way to bring it back,” Whitten said. “A ‘road map’ sort of implies more like ‘on date X it’s back’ than I think exists, but we believe really strongly in how you build a great experience on Xbox One for me as an individual, but also for my family. Family Sharing is a great example of how you do that with content. I think you’re going to see us, both with examples like that and with other things, keep pushing on how that’s something great. An example is some of the stuff we’re doing with what we announced around Gold, where other people in the house get the advantages of Gold when I’m a Gold member. You’re going to see us continue to push in those areas.”

Posted:
Related Forum: Xbox Forum

Source: http://uk.ign.com/articles/2013/07/12/microsoft-shame-on-us-for-xbox-one-messaging

Comments

"Microsoft Responds to Xbox One Petition to bring back DRM" :: Login/Create an Account :: 214 comments

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awsomehackz21Posted:

Sign This If You Hate The DRMS

http://www.change.org/petitions/microsoft-xbox-one-turn-drms-off-2

RuinsPosted:

Wakerz421 It just wasn't explained as well as it should be and the Don Mattrick guy that left **** it up and made it sound terribly bad. But people these days are ignorant and afriad of change. Rofl... I really wouldn't care if it came back or not, Wouldn't affect me. I have internet, and have the neccessary thumbs to push some buttons and install my games, which would make the game run better anyways..


installing the game does not make it run better. Idiot.

LeapPosted:

TDZN
Woobie Whatever, I just want to play on this thing already..


I agree.


don't want it too be crappy though.

CBJPosted:

It just wasn't explained as well as it should be and the Don Mattrick guy that left **** it up and made it sound terribly bad. But people these days are ignorant and afriad of change. Rofl... I really wouldn't care if it came back or not, Wouldn't affect me. I have internet, and have the neccessary thumbs to push some buttons and install my games, which would make the game run better anyways..

MPAAPosted:

HADAR http://www.change.org/petitions/microsoft-xbox-one-let-us-turn-on-our-xbox-one-without-having-kinect-2-0-connected


That sounds like a better petition actually, I don't have the shelf space for yet something else which I won't use.

cwc123Posted:

There's something strange about this "petition" - it all happened so quick. Something in my gut tells me Microsoft themselves created this petition as an excuse to bring back DRM. You'd be quite surprised at some of the things Microsoft has pulled in the past - like PAYING people in Japan in to attend the releases of Kinect, etc. Think about it - who the hell in their right mind, as a gamer, would advocate for DRM????

KTHPosted:

Woobie Whatever, I just want to play on this thing already..


I agree.

WoobiePosted:

Whatever, I just want to play on this thing already..

HADARPosted:

http://www.change.org/petitions/microsoft-xbox-one-let-us-turn-on-our-xbox-one-without-having-kinect-2-0-connected
destroyer89
CrazyZachPD
xSTaTiCBLuEx
MPAA
-Wub What was the point of taking off the DRM?


Because it was far more hated and led to massive petitions to get it removed, not like these much smaller petitions to reinstate it.

these new petitions are not only stupid, but they were written by PS fanboys trying to undermine the console.


Oh please grow up, the DRM was a shitty thing I agree, but you making up ******** that it is "PS fanboys" doing it, what are you on about? Get your head straight out of your arse and look at it like it is. Some people liked the DRm butit was a minority, why would PS users go to that trouble when you are clearly the pathetic person trying to egg on console wars with pathetic make belief situations. Grow up. Both the PS3 and Xbox 360 were fantastic consoles, but the Xbox One is a complete pile of ****, not even a gaming console anymore.



And you talk about trying to not egg on a console war... "the Xbox One is a complete pile of ****, not even a gaming console anymore".....


not even a gaming console anymore... OK THEN ITS STILL PLAYS GAMES DIP ****

destroyer89Posted:

CrazyZachPD
xSTaTiCBLuEx
MPAA
-Wub What was the point of taking off the DRM?


Because it was far more hated and led to massive petitions to get it removed, not like these much smaller petitions to reinstate it.

these new petitions are not only stupid, but they were written by PS fanboys trying to undermine the console.


Oh please grow up, the DRM was a shitty thing I agree, but you making up ******** that it is "PS fanboys" doing it, what are you on about? Get your head straight out of your arse and look at it like it is. Some people liked the DRm butit was a minority, why would PS users go to that trouble when you are clearly the pathetic person trying to egg on console wars with pathetic make belief situations. Grow up. Both the PS3 and Xbox 360 were fantastic consoles, but the Xbox One is a complete pile of ****, not even a gaming console anymore.



And you talk about trying to not egg on a console war... "the Xbox One is a complete pile of ****, not even a gaming console anymore".....


not even a gaming console anymore... OK THEN ITS STILL PLAYS GAMES DIP SHIt