Microsoft Responds to Xbox One Petition to bring back DRM

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Xbox One chief product officer Marc Whitten has responded to the recent fan petition asking Microsoft to re-reverse their Xbox One policies. In an interview with IGN, Whitten lamented Microsoft’s back-and-forth messaging since May, admitting that the company still has a lot to work on when it comes to communicating with consumers.

“I think it’s pretty simple. We’ve got to just talk more, get people understanding what our system is,” Whitten told IGN. “The thing that’s really gratifying is that people are excited about the types of features that are possible, and it’s sort of shame on us that we haven’t done as good of a job as we can to make people feel like that’s where we’re headed.”

“The number one thing I want to do is I want to get the product out, because people are going to use it and obviously a lot of this is more evident, but certainly what I want to do right is now is talk more about how we thought about these features,” he continued. “How we thought about how Xbox Live works, how digital works. I see people feeling like we’ve moved away from digital, when certainly I don’t believe that’s the case. I believe we’ve added on choice for people. It was an addition of a feature onto Xbox One, not a removal of a feature. And I understand people see things like Family Sharing and they’re like, ‘Wow, I was really looking forward to that,’ which is more of an engineering reality time frame type-thing.”

As far as the petition, Whitten believes that kind of response is directly related to Microsoft’s recent ability to communicate its policies.

“What it tells me is we need to do more work to talk about what we’re doing because I think that we did something different than maybe how people are perceiving it,” he said. “When I read some of the things like that petition, from my perspective we took a lot of the feedback and, while Xbox One is built to be digital native, to have this amazing online experience, we realized people wanted some choice. They wanted what I like to call a bridge, sort of how they think about the world today using more digital stuff. What we did, we added to what the console can do by providing physical and offline modes in the console. It isn’t about moving away from what that digital vision is for the platform. It’s about adding that choice. Frankly, I think we need to just do more to let people see how the console works, what they’re going to be able to do for it. I think a lot of the things they’re wishing for are frankly there.”

“What it tells me is we need to do more work to talk about what we’re doing because I think that we did something different than maybe how people are perceiving it,” he said. “When I read some of the things like that petition, from my perspective we took a lot of the feedback and, while Xbox One is built to be digital native, to have this amazing online experience, we realized people wanted some choice. They wanted what I like to call a bridge, sort of how they think about the world today using more digital stuff. What we did, we added to what the console can do by providing physical and offline modes in the console. It isn’t about moving away from what that digital vision is for the platform. It’s about adding that choice. Frankly, I think we need to just do more to let people see how the console works, what they’re going to be able to do for it. I think a lot of the things they’re wishing for are frankly there.”

On the subject of the removed Family Sharing feature, we asked Whitten if any kind of road map is in place to restore the ability to share your digital library with family and friends.

“If it’s something that people are really excited about and want, we’re going to make sure that we find the right way to bring it back,” Whitten said. “A ‘road map’ sort of implies more like ‘on date X it’s back’ than I think exists, but we believe really strongly in how you build a great experience on Xbox One for me as an individual, but also for my family. Family Sharing is a great example of how you do that with content. I think you’re going to see us, both with examples like that and with other things, keep pushing on how that’s something great. An example is some of the stuff we’re doing with what we announced around Gold, where other people in the house get the advantages of Gold when I’m a Gold member. You’re going to see us continue to push in those areas.”

Posted:
Related Forum: Xbox Forum

Source: http://uk.ign.com/articles/2013/07/12/microsoft-shame-on-us-for-xbox-one-messaging

Comments

"Microsoft Responds to Xbox One Petition to bring back DRM" :: Login/Create an Account :: 214 comments

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ScouseCarlPosted:

I would like this feature but without the 24 hour check in, it is the fact that I have a child to take care of and I go on holiday next year, plus my application is in for the RAF.
I prefer the XBOX to the PS so, I can't access the xbox 24/7.
So what would you guys suggest eh, fair enough I like the idea. But what when you guys start complaining that you are going on holiday and you can't take your xbox... then what you won't be able to go back online.
Yes it is a good idea but there isn't only 1 type of person buying the console, everyone goes on holiday once in there life.

El_Oso_BlancoPosted:

LuckyOtter
jreppt
RATF
jreppt
LuckyOtter
Sorcery
Bruh
AAmbitionsIsBack Any of you idiots that think this is bad to bring it back are just dumb. Are you not suppose to try to make a better and more futuristic console? You are and without this drm, the Xbox one will be a Xbox 360 with a little improvements. I don't know how you can think this is bad.


I wish I could like this post lol
PEOPLE GET WITH THE TIMES


The world is not ready for Microsoft's vision, there are so many issues such as poor internet and lack of access entirely, stop being so selfish and look at the bigger picture you retards.


I don't care about the rest of the world though. If you can't connect to the internet there is a console for you. It's called the Playstaion. For the people who are living in the twenty first century though wouldn't you prefer to have the most advanced options possible?


I'm sorry but that is so ignorant dude.


what an ignorant *****

You talking about me or him?????


I'm ignorant because I want the options available for me? It's not like their is no option for other people. PS4 is an option for you if you don't like the Xbox One. I just wish the Xbox One wasn't held back because people complain about their own problems. I'm sorry but if you can't internet daily then that's your problem not Microsofts. Also love how RATF called me ignorant and he was the one that said installing a disk doesn't improve performance. LMAO and then insulted someone for thinking it did.


The people that don't have a problem with this make up a very small amount of gamer's so yea.

LuckyOtterPosted:

jreppt
RATF
jreppt
LuckyOtter
Sorcery
Bruh
AAmbitionsIsBack Any of you idiots that think this is bad to bring it back are just dumb. Are you not suppose to try to make a better and more futuristic console? You are and without this drm, the Xbox one will be a Xbox 360 with a little improvements. I don't know how you can think this is bad.


I wish I could like this post lol
PEOPLE GET WITH THE TIMES


The world is not ready for Microsoft's vision, there are so many issues such as poor internet and lack of access entirely, stop being so selfish and look at the bigger picture you retards.


I don't care about the rest of the world though. If you can't connect to the internet there is a console for you. It's called the Playstaion. For the people who are living in the twenty first century though wouldn't you prefer to have the most advanced options possible?


I'm sorry but that is so ignorant dude.


what an ignorant *****

You talking about me or him?????


I'm ignorant because I want the options available for me? It's not like their is no option for other people. PS4 is an option for you if you don't like the Xbox One. I just wish the Xbox One wasn't held back because people complain about their own problems. I'm sorry but if you can't internet daily then that's your problem not Microsofts. Also love how RATF called me ignorant and he was the one that said installing a disk doesn't improve performance. LMAO and then insulted someone for thinking it did.

El_Oso_BlancoPosted:

RATF
jreppt
LuckyOtter
Sorcery
Bruh
AAmbitionsIsBack Any of you idiots that think this is bad to bring it back are just dumb. Are you not suppose to try to make a better and more futuristic console? You are and without this drm, the Xbox one will be a Xbox 360 with a little improvements. I don't know how you can think this is bad.


I wish I could like this post lol
PEOPLE GET WITH THE TIMES


The world is not ready for Microsoft's vision, there are so many issues such as poor internet and lack of access entirely, stop being so selfish and look at the bigger picture you retards.


I don't care about the rest of the world though. If you can't connect to the internet there is a console for you. It's called the Playstaion. For the people who are living in the twenty first century though wouldn't you prefer to have the most advanced options possible?


I'm sorry but that is so ignorant dude.


what an ignorant *****

You talking about me or him?????

RuinsPosted:

jreppt
LuckyOtter
Sorcery
Bruh
AAmbitionsIsBack Any of you idiots that think this is bad to bring it back are just dumb. Are you not suppose to try to make a better and more futuristic console? You are and without this drm, the Xbox one will be a Xbox 360 with a little improvements. I don't know how you can think this is bad.


I wish I could like this post lol
PEOPLE GET WITH THE TIMES


The world is not ready for Microsoft's vision, there are so many issues such as poor internet and lack of access entirely, stop being so selfish and look at the bigger picture you retards.


I don't care about the rest of the world though. If you can't connect to the internet there is a console for you. It's called the Playstaion. For the people who are living in the twenty first century though wouldn't you prefer to have the most advanced options possible?


I'm sorry but that is so ignorant dude.


what an ignorant prick

RuinsPosted:

armagedon122 The only thing I don't like about X1 is mandatory installs and a HDD that's not removable.


i don't care about the removable HD

El_Oso_BlancoPosted:

LuckyOtter
Sorcery
Bruh
AAmbitionsIsBack Any of you idiots that think this is bad to bring it back are just dumb. Are you not suppose to try to make a better and more futuristic console? You are and without this drm, the Xbox one will be a Xbox 360 with a little improvements. I don't know how you can think this is bad.


I wish I could like this post lol
PEOPLE GET WITH THE TIMES


The world is not ready for Microsoft's vision, there are so many issues such as poor internet and lack of access entirely, stop being so selfish and look at the bigger picture you retards.


I don't care about the rest of the world though. If you can't connect to the internet there is a console for you. It's called the Playstaion. For the people who are living in the twenty first century though wouldn't you prefer to have the most advanced options possible?


I'm sorry but that is so ignorant dude.

armagedon122Posted:

The only thing I don't like about X1 is mandatory installs and a HDD that's not removable.

LuckyOtterPosted:

RATF
Wakerz421 It just wasn't explained as well as it should be and the Don Mattrick guy that left **** it up and made it sound terribly bad. But people these days are ignorant and afriad of change. Rofl... I really wouldn't care if it came back or not, Wouldn't affect me. I have internet, and have the neccessary thumbs to push some buttons and install my games, which would make the game run better anyways..


installing the game does not make it run better. Idiot.


Wow. You are stupid. How do you now know that it makes the games run faster? That's the reason for installing games. For example GTA 5. That is why you have to install it so you are able to load the map and textures. Can't believe people know so little about what they complain about...

LuckyOtterPosted:

Sorcery
Bruh
AAmbitionsIsBack Any of you idiots that think this is bad to bring it back are just dumb. Are you not suppose to try to make a better and more futuristic console? You are and without this drm, the Xbox one will be a Xbox 360 with a little improvements. I don't know how you can think this is bad.


I wish I could like this post lol
PEOPLE GET WITH THE TIMES


The world is not ready for Microsoft's vision, there are so many issues such as poor internet and lack of access entirely, stop being so selfish and look at the bigger picture you retards.


I don't care about the rest of the world though. If you can't connect to the internet there is a console for you. It's called the Playstaion. For the people who are living in the twenty first century though wouldn't you prefer to have the most advanced options possible?