Microsoft prepared to lower Xbox One price in 2014, says analyst
However, following last night's announcement that Microsoft has abandoned its controversial DRM policies for the console, the analyst said he expects Xbox One to sell as many units as PS4, despite its higher price point due to the inclusion of Kinect.
"Microsoft intends to offer a more robust hardware bundle than Sony will offer, and Microsoft is convinced that consumers will ultimately appreciate the value proposition presented by Kinect," Pachter said in a research note.
"Microsoft has not done a particularly good job of communicating the value proposition to consumers, but today's announcement will remove an impediment to the company's ability to get its message across. We are confident that with six months of focused messaging, Microsoft can fully level the playing field with Sony, and we expect the Xbox One to sell as many units as the PS4. If we are wrong, we think that Microsoft is prepared to lower price next year."
Edward Woo, senior research analyst at Ascendiant Capital Markets, told Edge he expects both consoles to sell two million units in 2013, but he also forecast ten million PS4 sales in 2014 compared to just five million Xbox One sales next year.
"I think the consoles are very similar so the $100 price difference will now be very important," he said. "Microsoft will have to explain why the $100 is worth the price. I don't know if they will be successful, though they do seem to have a slight edge with more exclusive software right now."
Woo said of Microsoft's DRM policy reversal: "While this levels things more, I still think Sony, with the $100 price advantage and goodwill from the Microsoft mess, still has the upper hand."
Piers Harding-Rolls, IHS Screen Digest's senior principal analyst and head of games, also told Edge: "We believe price will be the biggest differentiating feature and have slightly adjusted down our Xbox One sales expectation for continental Europe at launch, based on the €100 gap in pricing."
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Related Forum: Xbox Forum
Source: http://www.computerandvideogames.com/415594/ms-prepared-to-lower-xbox-one-price-in-2014-says-analyst/
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Comments
ItemPosted:
Wzd Not only do you have to pay the extra $100/80 pounds for the Kinect which is mandatory, you also have to pay for a new headset aswell.
It hasn't been confirmed that you don't get a headset with it.
WoobiePosted:
I think that's good.. I see where they are coming from, they need money first off but then will lower it.. Sounds good to me.
ZeffPosted:
It's so stupid, Why can't we get the console by itself and not the kinect.
I will NEVER use it.
I will NEVER use it.
WzdPosted:
Not only do you have to pay the extra $100/80 pounds for the Kinect which is mandatory, you also have to pay for a new headset aswell.
kal45Posted:
Fuggetz Yes, I've knew all along that Microsoft would lower the Xbox one price down.
They didn't say they would, this is just a guy saying that he thinks they would.
SakiPosted:
-Phoenix- People complaining about it being 500 is annoying. It is not to much. The PS3 was 600 when it came out. If you are complaining and don't have a job, you need to back off. If you have a job, then you should know it's not a big deal. The Kinect is a key part of the console unlocking it's full capabilities. Someone posted a video of it yesterday and 100 dollars for that technology is a great price.
I have a job, and it's decent pay. But having money, more often than not, means you have bills. I have to share rent, pay for gas, pay for insurance, pay for my phone bill, pay for XBL etc. Forking over $500 plus tax isn't as easy as it sounds.
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