Microsoft seeks patent for TV Achievements

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The patent application, which was filed last November and spotted by GamesIndustry International, reads: "Television viewing tends to be a passive experience for a viewer, without many opportunities for the viewer to engage or have interactive experiences with the presented content.
"To increase interactive viewing and encourage a user to watch one or more particular items of video content, awards and achievements may be tied to those items of video content.

"By tying the awards and achievements to particular items of video or advertising content, viewers may be encouraged to increase their viewership of the content, thus increasing advertising opportunities."

Achievements could be dished out for watching a single event such as the Super Bowl or viewing an entire series of a show, it adds.

Potential rewards include new avatar items, virtual money for a game, or even physical prizes.

Achievements could also be tied to viewers performing specific Kinect actions while watching content, Microsoft said.

At Tuesday's Xbox One reveal event, Marc Whitten, Microsoft's corporate vice president of Xbox Live, said that a new version of the online service will be "more powerful, more personal and more intelligent".

The new Xbox Live will offer enhanced cloud functionality, improved matchmaking, new social features, background downloads, skill tracking and an expanded achievements system, Microsoft added.

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Related Forum: Xbox Forum

Source: http://www.computerandvideogames.com/409086/microsoft-seeks-patent-for-tv-achievements/

Comments

"Microsoft seeks patent for TV Achievements" :: Login/Create an Account :: 57 comments

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slapshot101Posted:

Great, now people are going to get even lazier and they can say they are "achieving" something.

NasyrPosted:

-Tenth- Well, this is an odd thing. Achievements for watching TV.


Agreed.

MPAAPosted:

Achievement Unlocked - Watching the final episode of Game of Thrones before your friends.

I only use the XBox as a games console, Surely there are similar minded people still around?

EnvelopePosted:

Its gets Better?

ShrillPosted:

I think that this will be a cool feature.

LumPosted:

Syn_v7
Oxossi Dont undetstand. Someone explain


You get achievements, like you would from playing a game, but from watching TV.


This is quite a nice idea in fairness to them.

SynybunPosted:

Oxossi Dont undetstand. Someone explain


You get achievements, like you would from playing a game, but from watching TV.

prumpaPosted:

one of the dumbest things i heard all week

AlphabetsPosted:

OGPurge So achievements for watching tv?


What I was thinking lol.

OGPurgePosted:

So achievements for watching tv?