Yahoo acquires Tumblr for $1.1 billion
Tumblr is one of the most popular blogging platforms in the world with more than 300 million unique views every month and 900 new posts every second. The company also offers Yahoo a great way to revitalize its user base and expand its mobile ad efforts to a much larger audience. Marissa Mayer, Yahoo's CEO, commented on the deal:
Tumblr is redefining creative expression online. On many levels, Tumblr and Yahoo! couldn’t be more different, but, at the same time, they couldn’t be more complementary. Yahoo is the Internet’s original media network. Tumblr is the Internet’s fastest-growing media frenzy. Both companies are homes for brands - established and emerging. And, fundamentally, Tumblr and Yahoo! are both all about users, design, and finding surprise and inspiration amidst the everyday.
David Karp, CEO of Tumblr, addressed the Tumblr community:
Our team isn’t changing. Our roadmap isn't changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn't changing. But we’re elated to have the support of Yahoo! and their team who share our dream to make the Internet the ultimate creative canvas. Tumblr gets better faster with more resources to draw from.
The deal is pending approval from different regulators and is expected to finalize in the second half of this year.
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Source: http://www.neowin.net/news/yahoo-acquires-tumblr-for-11-billion
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Comments
ExoticWolfsPosted:
I haven't heard a lot about Tumblr, what is it? Yahoo and Google are in it for the money. :P
RojoPosted:
Yahoo's trying to make an attempt to become popular again, Google just whipped out Yahoo with all the new things Google has to offer like Google Drive, Google Mail, and Google +Hangouts.
WokzePosted:
460OGPurge How come they want this stuff?
I have no idea but it shouldn't cost that much...
i think they are doing it because google are buying alot, google just bought youtube too
WizurdPosted:
OGPurge How come they want this stuff?
I have no idea but it shouldn't cost that much...
-DeanoPosted:
To the people saying "Tumblr isn't worth $1.1b...
You either have no idea what the impacts of Tumblr are upon the internet, or are just stupid. Like it says on the post above, Tumblr is one of the most popular blogging platforms with 300 million UNIQUE views every month and 900 posts per second. I don't know about you but that seems pretty damn popular to me. Yahoo! being the company that it is, fits well with the idea of Tumblr.. Bringing both of these companies together is a brilliant idea.
You either have no idea what the impacts of Tumblr are upon the internet, or are just stupid. Like it says on the post above, Tumblr is one of the most popular blogging platforms with 300 million UNIQUE views every month and 900 posts per second. I don't know about you but that seems pretty damn popular to me. Yahoo! being the company that it is, fits well with the idea of Tumblr.. Bringing both of these companies together is a brilliant idea.
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