PS4 marketing slogan rumoured to be 'greatness awaits'

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"Greatness awaits" will be a key phrase in Sony's upcoming PS4 marketing campaign, if materials for an upcoming commercial leaked to Siliconera turn out to be genuine.

The site claims the source of the leak previously revealed the "Step Your Game Up" marketing campaign for PSP ahead of its official unveiling.
According to the report, the PS4 commercial begins by showing one man on an otherwise empty street in a small town. Walking towards the camera, he's soon joined by numerous followers. The group is heading towards a "gamer's paradise" revealed at the ad's conclusion along with the words "greatness awaits."

The ad reportedly features giant robots, dragons, footballers and a spaceship from Killzone Shadow Fall, while the icon featured on Destiny's logo is said to appear on a home-made flag.

The central figure says: "Who are you not to be great? You, with the imagination of a brilliant child and the powers of an ancient god.

"Who are you to be ordinary? You, who could get away with murder, or raise the dead... Who are you to deny greatness? If you would deny it to yourself, you deny it to the entire world."

Sony revealed PS4 in February, when it confirmed a PS4 release date of "holiday 2013" in at least one of Japan, Europe and the US.

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Related Forum: PlayStation Forum

Source: http://www.computerandvideogames.com/405250/ps4-marketing-slogan-rumoured-to-be-greatness-awaits/

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imgurPosted:

Activez-
WizardNinja This seems really conceited of Sony. I know they want to hype it up, but c'mon...


Look at the Ps3's slogan though. "It only does everything." Still won't convince me to buy it.


I know it doesn't actually convince anybody to buy it, but really, it just makes them look cocky more than anything imo.

TywinPosted:

WizardNinja This seems really conceited of Sony. I know they want to hype it up, but c'mon...


Nothing in marketing is conceited. It's a form of advertising that has been practiced forever.

Activez-Posted:

WizardNinja This seems really conceited of Sony. I know they want to hype it up, but c'mon...


Look at the Ps3's slogan though. "It only does everything." Still won't convince me to buy it.

imgurPosted:

This seems really conceited of Sony. I know they want to hype it up, but c'mon...