Microsoft: Valve isn't a threat to consoles; everyone is wary of Apple

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Microsoft doesn't view Valve as a competitor in the console universe, Microsoft President of Interactive Entertainment Business Don Mattrick said during Microsoft's TechForum. Valve is "doing some innovative stuff," Mattrick says, but when it comes to direct competition, "no."

"The scale of products and things that are being brought to market are probably a little bit richer when I look at Sony, Nintendo, Apple and Google," he says.

Valve boss Gabe Newell recently noted that Apple is the Steam Box's (Image above) biggest threat, since it already controls such a large portion of the market with the App Store.
Nat Brown, the man who gave the original Xbox its name and former Microsoft leader, also sees Apple's potential to own the console game.

"Apple, if it chooses to do so, will simply kill PlayStation, Wii U and Xbox by introducing an open 30 percent-cut app/game ecosystem for Apple TV,"


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"Microsoft: Valve isn't a threat to consoles; everyone is wary of Apple" :: Login/Create an Account :: 208 comments

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NatusVincerePosted:

Lol and they support steam.By letting them use it on windows.

PMLPosted:

BackHandLegend
TakeTheDamnPiLL I think it'd be pretty sick for an apple type of console. Though I don't think i'd really enjoy apps/etc. on console... It'd be sick to add to regular games though.


If Apple joins the console market, expect overpriced hardware made out of aluminum, glass, and crappy motherboards.


that is soooo true

SonaPosted:

BackHandLegend
TakeTheDamnPiLL I think it'd be pretty sick for an apple type of console. Though I don't think i'd really enjoy apps/etc. on console... It'd be sick to add to regular games though.


If Apple joins the console market, expect overpriced hardware made out of aluminum, glass, and crappy motherboards.


hahahha i love you this is so true

BackHandLegendPosted:

TakeTheDamnPiLL I think it'd be pretty sick for an apple type of console. Though I don't think i'd really enjoy apps/etc. on console... It'd be sick to add to regular games though.


If Apple joins the console market, expect overpriced hardware made out of aluminum, glass, and crappy motherboards.

TakeTheDamnPiLLPosted:

I think it'd be pretty sick for an apple type of console. Though I don't think i'd really enjoy apps/etc. on console... It'd be sick to add to regular games though.

SOGPosted:

oH-Killcam-Sc
Starify Honestly, Apple seems to be doing too much right now. I understand they want to bring in more money, but it could also hurt them if a project does go bad. Maybe not bad, but it all adds up in the end.


Exactly, they have like 30 different iPads! It's crazy


Every company is releasing so many things right now, It's that time of year, as you said, if they make something bad by accident, it could stuff them up.

SOGPosted:

Since when is Steam considered a 'console'? But I'm going to admit people are moving towards PC these days. It's efficient.

AxePosted:

I think steam could be a threat, because its currently dominating the PC gaming.

FilmPosted:

Oh man, Microsoft one ups themselves every time, cant wait to see what this brings next.

oH-Killcam-ScPosted:

Starify Honestly, Apple seems to be doing too much right now. I understand they want to bring in more money, but it could also hurt them if a project does go bad. Maybe not bad, but it all adds up in the end.


Exactly, they have like 30 different iPads! It's crazy


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