Sony: 'We're aware of our competition but we march to our own strategy'

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Sony recently said that they are aware of the challenge Microsoft's Xbox 720 reveal presents, but isn't letting the competition change their strategy.

Jack Tretton, chief executive officer of Sony Computer Entertainment America, said that Sony is confident that holiday 2013 is the right time to launch their next console... regardless of what Microsoft may have in store.

"We've always had different competitors, we were in the space before Microsoft and we may be in the space after Microsoft" Tretton stated.

"We've seen competitors come and go, I think we're mindful of what we do. Quite frankly we believe that anything that adds attention and success in the gaming industry is good for us. We're aware of our competition but we march to own strategy and we're very confident that holiday 2013 is a great time to bring out PlayStation 4."

On the other hand, developers and other industry professionals have told sources that they expect Microsoft will reveal the next-gen Xbox for the first time in April.



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Related Forum: PlayStation Forum

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"Sony: 'We're aware of our competition but we march to our own strategy'" :: Login/Create an Account :: 152 comments

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WoobiePosted:

Yea lets just drop the bombshell about no backwards compatibility before Microsoft even announces there, good plan!

CearnsyPosted:

Microsoft always come out on top and i see that happening again

MultitaskPosted:

We wont know hopefully not ps4 all the way :D

JamesPosted:

720 will be better :D

ExoticWolfsPosted:

I love the 360, and I am sure I will love the 720. :)

HallPosted:

Soulful
EMT Xbox always has been better


Yes it has, and I think it will be better with next gen as well.


Probably, they did incredible with the 360

HallPosted:

BulletsModz
Thatch Xbox will now one up them, nice job Sony.


Xbox will be ahead, unless Sony steps up their game that is.


They still have yet to have any kind of a reveal.

ResurectionPosted:

No, Xbox has alot more games, Halo, Indie Games, Minecraft everything.

BulletsPosted:

Thatch Xbox will now one up them, nice job Sony.


Xbox will be ahead, unless Sony steps up their game that is.

SolvePosted:

Xbox will now one up them, nice job Sony.