Splinter Cell Conviction to feature in-game advertising during torture scenes
Imagine this: you're playing one of Splinter Cell Conviction's many "choose your own torture" sequences, as described by Ubisoft's Jeffrey Dickstein. As you're slamming a terrorist's face into a urinal, you might ask yourself, "is this the new Degree deodorant I should buy?" (Seriously, these are his words.)
This is actually the pitch Ubisoft delivered at Microsoft Advertising's Gaming Upfront presentation in New York this evening. In-game advertising is rapidly growing, but has typically been relegated to sports and racing games. Splinter Cell Conviction breaks convention by being neither. Expect both static and video ads to appear throughout the environment -- including during the game's lengthy torture sequences. Perhaps they should take it one step further: Sam Fisher should grab a Coca-Cola bottle, smash it, and use the broken glass to kill a guy. Talk about refreshing! >> Read More
In addition, Ubisoft showed potential advertisers the "heat maps" they created whilst developing the game. These maps highlight likely places players will go while playing. Advertisers will be able to place their ads in high-density areas, in order to ensure maximum exposure to their brands while in the game world. Considering Splinter Cell is a stealth game, don't be too surprised to see ads inside of the conveniently accessible (not to mention remarkably roomy!) air ducts.
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CascaPosted:
Come on Sean, you know that they won't lower the price. Its like cable, if you pay for it, why are there commercials?
I would love to see an S-Mart add when you're waterboarding a subject.
"Shop smart, shot S-Mart."
Groovy
I would love to see an S-Mart add when you're waterboarding a subject.
"Shop smart, shot S-Mart."
Groovy
TTG_NasherPosted:
I reckon there is no chance of them getting cheaper, the extra funds will go into developing future games and the christmas party. I say this because thewy know people pay the prices now so we will continue to, therefore they will not reduce prices as it would almost be like them throwing money away
TTG_NasherPosted:
Well, it was only a matter f time before games became the next advertising tool. This will be good for the funding and development of games
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