Wii U only needs one game bought to make a profit, says Nintendo

4.4
A single game purchase turns the loss Nintendo makes with each Wii U sold into an overall profit. So says Nintendo of America president Reggie Fils-Aime, who in an interview with Mercury News played down how his company's latest system is selling for a loss at launch.

"The business model doesn't change dramatically," said Fils-Aime. "In that as soon as we get the consumer to buy one piece of software, then that entire transaction becomes profit positive. In the end, the business model is still to drive the install base of hardware, and then to drive a strong tie ratio with all of the other software and experiences for the consumer. And if we're able to do that, then we will create significant profit for the company."

The Wii U is doing a bit better than the 1:1 attach rate required for profit, at least based on reported GameStop pre-orders. The retailer says it took 1.2 million Wii U game pre-orders for 500,000 systems at launch, coming to an attach rate of 2.4 to 1.

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Related Forum: Gaming Discussion

Source: http://www.joystiq.com/2012/11/21/wii-u-only-needs-one-game-bought-to-make-a-profit-says-nintendo/#comments

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"Wii U only needs one game bought to make a profit, says Nintendo" :: Login/Create an Account :: 28 comments

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VisionaryMGMTPosted:

They I heard that every Wii U was sold already in America. Guess they made a lot of profit.


my dad tried to get us a Wii U for christmas. It seemed fun. Anyway, he couldn't.

TheyPosted:

I heard that every Wii U was sold already in America. Guess they made a lot of profit.

PoonPosted:

soupiermusician I have never been a really big fan of the wii but i think its a good device for little kids and old people its good to hear this news.


thats main who use it, old people who want to get "Fit"

ViewBotsPosted:

Well i didn't think they would make plenty of money, 1.2 million is not that bad but how much money did it take for them to make the product.

GrownPosted:

I have never been a really big fan of the wii but i think its a good device for little kids and old people its good to hear this news.

XeX-FreeModzPosted:

If it is just 1 game for a profit than wii can easily make a huge comback

MultikillPosted:

Cold-Steel Only one game? Well then nintendo must be making a small comeback


Not really, actually a BIG comeback. Most people buy more than one game, and there are a LOT of people buying these games.

PoonPosted:

ChubbyLumpkinz
iiReMiXeDHD Im Not Getting the Wii U, I Have the old wii because everyone said how brilliant and revolutionary it was, i thought that the wii sports games were fantastic. But i dont think that their will be That much difference between the old wii and The Wii U,
I also Love my Xbox[/quo

CDM
iiReMiXeDHD Im Not Getting the Wii U, I Have the old wii because everyone said how brilliant and revolutionary it was, i thought that the wii sports games were fantastic. But i dont think that their will be That much difference between the old wii and The Wii U,
I also Love my Xbox


Um, have you even looked at it at all? They're not even similar? :/
Imo, I think the wii u looks really good. :)


theres no way in hell you have even seen anything about it if thats all you think.


why did you quote somebody and never said anything :P

ChubbyLumpkinzPosted:

iiReMiXeDHD Im Not Getting the Wii U, I Have the old wii because everyone said how brilliant and revolutionary it was, i thought that the wii sports games were fantastic. But i dont think that their will be That much difference between the old wii and The Wii U,
I also Love my Xbox[/quo

CDM
iiReMiXeDHD Im Not Getting the Wii U, I Have the old wii because everyone said how brilliant and revolutionary it was, i thought that the wii sports games were fantastic. But i dont think that their will be That much difference between the old wii and The Wii U,
I also Love my Xbox


Um, have you even looked at it at all? They're not even similar? :/
Imo, I think the wii u looks really good. :)


theres no way in hell you have even seen anything about it if thats all you think.

VayaPosted:

Only one game? Well then nintendo must be making a small comeback


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