Nvidia will soon feature Microsoft's Xbox and PC games on its GeForce Now cloud gaming service, despite concerns about Microsoft's proposal to acquire Activision Blizzard. In a report from The Verge, Brad Smith, president of Microsoft, has laid out the plan with Nvidia GeForce Now while speaking Tuesday at a press conference in Brussels, with the aim gaining support from the European Union for the aforementioned acquisition. "All of Activision Blizzard's titles, including Call of Duty [will be brought] to GeForce Now," Smith said.
Although Activision agreed to Microsoft's initial offer last January, the deal has yet to go through. Both companies are on record as wanting the deal to move forward from the beginning. However, many lobbying groups and market overseers continue to voice their concerns and outright opposition to the deal. In Europe, members of the UK's Competition and Markets Authority (CMA) fear that Microsoft may gain unfair leverage in the gaming markets, specifically regarding cloud service. Sony has also voiced concerns as to how this deal might affect PlayStation sales in Europe.
This comes at the same time as Microsoft's announcement to bring Call of Duty to Nintendo systems, in an attempt to nudge the approval by EU markets. Smith expressed further his commitment to bring Call of Duty to the masses in a tweet. A similar 10-year deal is reportedly in the works between Sony and Microsoft as well.
Addressing both the concerns of unfair competition with Playstation and monopolizing the cloud gaming industry, Smith hopes the Nvidia and Nintendo deals will assuage the anxiety of the CMA. Microsoft has other regulators that it will need to satisfy, not the least of which being the FTC, which is neck deep in the conflict pertaining to Microsoft's acquisition of Activision Blizzard. Smith went so far as to share data showing that Playstation currently holds more than triple the market force of Microsoft systems in Europe.
Nvidia GeForce Now's cloud gaming service is available on home PCs, mobile devices, and in select vehicles, offering subscribers access to more than 1,500 titles. The deal to add Call of Duty is official, and more games are expected to be announced in the coming weeks.
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