Mainly known for its Borderlands series, Gearbox Entertainment released two spin-off games this year. Tiny Tina's Wonderlands received mostly positive reviews, offering a tabletop RPG experience narrated by Borderlands’ Tiny Tina. The game reached the best-selling charts in several countries, exceeding the expectations of its publisher Take-Two Interactive. Gearbox announced that Tiny Tina’s Wonderlands was now a franchise and would get more games. The most recent release of Gearbox Entertainment, New Tales from the Borderlands, didn’t meet the same success. The graphic adventure game received mixed reviews, but that doesn’t prevent Gearbox from exploring new stories inspired by the Borderlands universe.
To open its first studio in Asia, Gearbox Entertainment absorbed Eidos Shanghai, the company that worked on action-adventure game Marvel’s Guardians of the Galaxy, Shadow of the Tomb Raider, and Deus Ex: Mankind Divided among other games. The studio was renamed Gearbox Studio Shanghai and will help the company with “hyper-localized marketing efforts” in the Chinese market. Gearbox Studio Shanghai will also “provide immediate and meaningful support” to some of Gearbox’s games.
Prior to joining Gearbox, Eidos Shanghai was part of the Eidos-Montreal network of studios since 2008, working on various games published by Square Enix. In August 2022, Embracer Group acquired several former Square Enix studios, including Eidos-Montreal. Embracer Group is also the owner of Gearbox, which now makes its first steps into the Asian continent by turning Eidos Shanghai into Gearbox Studio Shanghai. The leadership of the studio remains the same, as the former head of Eidos Shanghai Gigi Ning is now the general manager of Gearbox Studio Shanghai. The studio will work on future Gearbox projects and report to Gearbox Publishing San Francisco.
With the opening of Gearbox Studio Shanghai, the company expressed its desire to expand its presence in the Chinese market. Gearbox can now rely on the experience of Eidos Shanghai to better engage with Chinese players and “work directly with local up-and-coming development studios.” Gearbox hasn’t yet announced the upcoming projects of its Shanghai studio. However, the company previously hinted at more games inspired by Tiny Tina’s Wonderlands and stated that it was working on multiple AAA games. Besides helping with the development of future games, Gearbox Studio Shanghai will provide support for existing titles such as Tiny Tina’s Wonderland and New Tales from the Borderlands for the Chinese market.
Posted:
Related Forum: Gaming Discussion
Source: https://gamerant.com/gearbox-entertainment-studio-shanghai-china/
"Gearbox Entertainment Opens Studio in Shanghai" :: Login/Create an Account :: 4 comments