Some analysts “concerned” CoD has peaked at retail
Speaking with GI International following Activision Blizzard’s Q2 call to investors, analyst Ben Schachter of Macquarie Securities, said the firm has “significant concerns that CoD may have peaked in 2011,” and for various reasons.
Schachter cited industry sales declines, currency fluctuations, Modern Warfare 3′s sales being slightly below Black Ops, and other reasons.
Michael Pachter of Wedbush Securities agreed with Schachter, stating that since annual sales at a 25 million level “are unprecedented,” and that growth in online multiplayer is what initially fueled CoD sales.
“[CoD] was (and probably still is) the best multiplayer experience available, [but] Battlefield multiplayer probably cannibalized it a little bit, and this year, Halo and Medal of Honor could cannibalize CoD a bit more,” Pachter said. “Next year, another Battlefield plus the Respawn and Bungie games probably cannibalize it a bit more.
“There’s nothing wrong with 22 million units sold, or with 19 million or 16 million. CoD will remain the best selling game (at least until GTA) and Activision shouldn’t be concerned if it loses some players at the margin. They created a phenomenon, and others are emulating them.”
Colin Sebastian of RW Baird is of the same opinion as well, noting Activision’s lower financial guidance assumes “Call of Duty is lower this year than last year,” which might have something to do with the current console market.
“Also, if new consoles are coming next year, that is typically a disruptive period for game sales, and that could drive sales lower as well, at least temporarily,” Sebastian continued. “The bigger question I think is whether the franchise (or any franchise) is in a continuous period of decline. Personally, I don’t know which competing console title would take so much share from Call of Duty.”
However, other analysts believe retail and consoles figures can no longer be used as the sole source of sales, as digital and PC sales need to be taken into account as well as the declining retail market overall.
Plus, CoD Online launching in China will provide a new source of revenue for the firm.
Posted:
Source: http://www.vg247.com/2012/08/04/some-analysts-concerned-cod-has-peaked-at-retail/
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Comments
MawderzPosted:
BritishColumbia i think i like Halo better
I like mw3 more than reach, I think ill like halo4 more than BO though.
GTX_690Posted:
I don't know... for some reason feel after the Halo 3 age, gaming just got even more bland, and for the $. Is there any companies not in it for the money? Maybe Bungie? Oh wait, they joined the worst money-grabbing publisher ever. Activision. Maybe Rockstar or Epic Games?
GTX_690Posted:
Yes! Finally!! Please, step aside for Rockstar and 343i to kick you in the d*ck, activision.
skathe665Posted:
AppyhappyladAmp_Minecart The COD series is honestly going downhill to me.
Same thing with Halo after ODST, hopefully the new games will be something great.
Halo 3 odst was like reach a thing to do till they make a new proper halo so the halo series ain't going down hill well until we play halo 4 but if halo 4 does go down hill we can blame 343 bungie is the best but halo odst sucked really bad! I'm a major fan of the halo series and I hope halo 4 is good
Halo 3 was when the series went down hill. There was too much of a drastic change in the game play. Reach was ok. But I'm with you on ODST. I mean, it was ok, but it was not something I wanted to play over and over.
AppyhappyladPosted:
Amp_Minecart The COD series is honestly going downhill to me.
Same thing with Halo after ODST, hopefully the new games will be something great.
Halo 3 odst was like reach a thing to do till they make a new proper halo so the halo series ain't going down hill well until we play halo 4 but if halo 4 does go down hill we can blame 343 bungie is the best but halo odst sucked really bad! I'm a major fan of the halo series and I hope halo 4 is good
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