Some analysts “concerned” CoD has peaked at retail
Speaking with GI International following Activision Blizzard’s Q2 call to investors, analyst Ben Schachter of Macquarie Securities, said the firm has “significant concerns that CoD may have peaked in 2011,” and for various reasons.
Schachter cited industry sales declines, currency fluctuations, Modern Warfare 3′s sales being slightly below Black Ops, and other reasons.
Michael Pachter of Wedbush Securities agreed with Schachter, stating that since annual sales at a 25 million level “are unprecedented,” and that growth in online multiplayer is what initially fueled CoD sales.
“[CoD] was (and probably still is) the best multiplayer experience available, [but] Battlefield multiplayer probably cannibalized it a little bit, and this year, Halo and Medal of Honor could cannibalize CoD a bit more,” Pachter said. “Next year, another Battlefield plus the Respawn and Bungie games probably cannibalize it a bit more.
“There’s nothing wrong with 22 million units sold, or with 19 million or 16 million. CoD will remain the best selling game (at least until GTA) and Activision shouldn’t be concerned if it loses some players at the margin. They created a phenomenon, and others are emulating them.”
Colin Sebastian of RW Baird is of the same opinion as well, noting Activision’s lower financial guidance assumes “Call of Duty is lower this year than last year,” which might have something to do with the current console market.
“Also, if new consoles are coming next year, that is typically a disruptive period for game sales, and that could drive sales lower as well, at least temporarily,” Sebastian continued. “The bigger question I think is whether the franchise (or any franchise) is in a continuous period of decline. Personally, I don’t know which competing console title would take so much share from Call of Duty.”
However, other analysts believe retail and consoles figures can no longer be used as the sole source of sales, as digital and PC sales need to be taken into account as well as the declining retail market overall.
Plus, CoD Online launching in China will provide a new source of revenue for the firm.
Posted:
Source: http://www.vg247.com/2012/08/04/some-analysts-concerned-cod-has-peaked-at-retail/
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Comments
trev57Posted:
The only reason I buy CoD is to stay socially accepted and be able to play a new thing (even though the last 2 CoDs have only been fun for like 2 weeks). I think I may buy Halo this year instead of BLOPs.
VEVOPosted:
Of course they'll still sell millions of copies. But when new features are never added to a game, people will tend to get tired of it and leave.
SikedPosted:
its the new cod i want it i dont care how bad the one before was always gonna keep playing cod
FitnessPosted:
-LOST- Well that's because they only cater to what 50% of what the community wants
I'm pretty sure cod will do anything they want and still expect to get Atleest 10milljom in the first week
LMBxRaGePosted:
don't care what people say, it's still a new cod and will buy it no matter what, yeah I'm a fanboy but idgaf :)
AppzePosted:
Reporter I believe CoD is going down hill. The games are the dame as the old ones anymore/ They are adding way to much.
I agree its starting a new form of seres
FitnessPosted:
Reporter I believe CoD is going down hill. The games are the dame as the old ones anymore/ They are adding way to much.
They are only adding too much because they need to beat allot of competition
StarifyPosted:
I believe CoD is going down hill. The games are the dame as the old ones anymore/ They are adding way to much.
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