Some analysts “concerned” CoD has peaked at retail
Speaking with GI International following Activision Blizzard’s Q2 call to investors, analyst Ben Schachter of Macquarie Securities, said the firm has “significant concerns that CoD may have peaked in 2011,” and for various reasons.
Schachter cited industry sales declines, currency fluctuations, Modern Warfare 3′s sales being slightly below Black Ops, and other reasons.
Michael Pachter of Wedbush Securities agreed with Schachter, stating that since annual sales at a 25 million level “are unprecedented,” and that growth in online multiplayer is what initially fueled CoD sales.
“[CoD] was (and probably still is) the best multiplayer experience available, [but] Battlefield multiplayer probably cannibalized it a little bit, and this year, Halo and Medal of Honor could cannibalize CoD a bit more,” Pachter said. “Next year, another Battlefield plus the Respawn and Bungie games probably cannibalize it a bit more.
“There’s nothing wrong with 22 million units sold, or with 19 million or 16 million. CoD will remain the best selling game (at least until GTA) and Activision shouldn’t be concerned if it loses some players at the margin. They created a phenomenon, and others are emulating them.”
Colin Sebastian of RW Baird is of the same opinion as well, noting Activision’s lower financial guidance assumes “Call of Duty is lower this year than last year,” which might have something to do with the current console market.
“Also, if new consoles are coming next year, that is typically a disruptive period for game sales, and that could drive sales lower as well, at least temporarily,” Sebastian continued. “The bigger question I think is whether the franchise (or any franchise) is in a continuous period of decline. Personally, I don’t know which competing console title would take so much share from Call of Duty.”
However, other analysts believe retail and consoles figures can no longer be used as the sole source of sales, as digital and PC sales need to be taken into account as well as the declining retail market overall.
Plus, CoD Online launching in China will provide a new source of revenue for the firm.
Posted:
Source: http://www.vg247.com/2012/08/04/some-analysts-concerned-cod-has-peaked-at-retail/
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Comments
SayPosted:
Well i barely enjoyed black ops 1 and cant stand mw3. There are a kit if ganes this year to take my time away from cod.
ASPHYXIAPosted:
xbox48hrsgustaTheHoneyBadger Any one notice that there was ALOT more hype for BLOPS 1?
Right? well maybe because its too early, probably like next month everyones gonna go crazy
il give it 2 months
or maybe because the multiplayer hasnt been revealed yet? I mean thats all anyone cares about so why would there be hype if no one knows anything about it? when they reveal it in a couple of days there will be hype
FitnessPosted:
Hawxzi But the numbers can go up, Black ops 1 was a big big seller.
Black ops 1 was meant to only sell 5milliom in first day but it easily went over 10million
Necklace_JrPosted:
So technically you're saying CoD is dead? -sigh of disappointment-
WHY ARE YOU CHASING THE BABIES INTO BATTLEFIELD 3???? We don't want the boosters or the cry babies either! you keep them!
WHY ARE YOU CHASING THE BABIES INTO BATTLEFIELD 3???? We don't want the boosters or the cry babies either! you keep them!
Commando_84Posted:
gustaTheHoneyBadger Any one notice that there was ALOT more hype for BLOPS 1?
Right? well maybe because its too early, probably like next month everyones gonna go crazy
il give it 2 months
WoobiePosted:
Black Ops 2 isn't as hyped because there are many other good games coming out this year.. with a new Halo, Borderlands, GTA, MoH and more.
gustaPosted:
TheHoneyBadger Any one notice that there was ALOT more hype for BLOPS 1?
Right? well maybe because its too early, probably like next month everyones gonna go crazy
BFVPosted:
Peaked last year? CoD Peaked at 4 and 5. 4 and 5 were the greatest CoDs, however have been totally ruined by the amount of hackers and modders, and the lack of effort IW and Treyarch have put into maintaining the franchise. Also Black Ops 2 was also a great game, but I think it has gotten way out of hand with the 2025 setting. CoD was renowned for its 1914-1945 Dates and the Modern Warfare side of it but to make it all futuristic kinda takes the pistachio. Also I think IW and Treyarch try too hard in making a game anually. Which I why I mostly play BF. Dont get me wrong, I respect all that IW have done and Treyarch up to Black Ops 1, but I think the franchise is dead. Lets hope IW can revive it.
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