Some analysts “concerned” CoD has peaked at retail
Speaking with GI International following Activision Blizzard’s Q2 call to investors, analyst Ben Schachter of Macquarie Securities, said the firm has “significant concerns that CoD may have peaked in 2011,” and for various reasons.
Schachter cited industry sales declines, currency fluctuations, Modern Warfare 3′s sales being slightly below Black Ops, and other reasons.
Michael Pachter of Wedbush Securities agreed with Schachter, stating that since annual sales at a 25 million level “are unprecedented,” and that growth in online multiplayer is what initially fueled CoD sales.
“[CoD] was (and probably still is) the best multiplayer experience available, [but] Battlefield multiplayer probably cannibalized it a little bit, and this year, Halo and Medal of Honor could cannibalize CoD a bit more,” Pachter said. “Next year, another Battlefield plus the Respawn and Bungie games probably cannibalize it a bit more.
“There’s nothing wrong with 22 million units sold, or with 19 million or 16 million. CoD will remain the best selling game (at least until GTA) and Activision shouldn’t be concerned if it loses some players at the margin. They created a phenomenon, and others are emulating them.”
Colin Sebastian of RW Baird is of the same opinion as well, noting Activision’s lower financial guidance assumes “Call of Duty is lower this year than last year,” which might have something to do with the current console market.
“Also, if new consoles are coming next year, that is typically a disruptive period for game sales, and that could drive sales lower as well, at least temporarily,” Sebastian continued. “The bigger question I think is whether the franchise (or any franchise) is in a continuous period of decline. Personally, I don’t know which competing console title would take so much share from Call of Duty.”
However, other analysts believe retail and consoles figures can no longer be used as the sole source of sales, as digital and PC sales need to be taken into account as well as the declining retail market overall.
Plus, CoD Online launching in China will provide a new source of revenue for the firm.
Posted:
Source: http://www.vg247.com/2012/08/04/some-analysts-concerned-cod-has-peaked-at-retail/
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Comments
FitnessPosted:
KexWJL It's defininitly peaked since mw2. That was the last cod i enjoyed.
Same, I only enjoyed BO for zombies. Don't like mw3
I Enjoy every cod only for multiplayer
MawderzPosted:
WJL It's defininitly peaked since mw2. That was the last cod i enjoyed.
Same, I only enjoyed BO for zombies. Don't like mw3
Killjoy1Posted:
SmurfsDeadlyDasherAR15 As long as there is Xbox live and 12 year olds, there will be CoD
As long as there is Xbox live and 12 year olds, there will be FPS games.
Fixed that for you.
Not true, whenever I go on to play CoD I don't see too many little kids any more. Now it seems like it's mostly adults playing. I'm not sure if it's just the people I happen to run into but that's what it seems like.
Depends on what game modes you play. Hardcore and CTF tend to have Older players.
Killjoy1Posted:
Well you cannot compare IW and Treyarch because Treyarch uses the IW engine for Call Of Duty. Treyarch is great at being creative and making a game but, IW is good with the mechanics and gameplay. I like personally prefer Treyarch's game that do NOT use the IW engine. Treyarch games (That use the IW engine) feel more awkward than IW games. Some examples are: Call Of Duty 3, Call of Duty 2: Big Red One, NHL 2K3, Spider-Man: Web of Shadows.
Also note that almost every game treyarch has made past 2008 uses the IW engine (Excluding mobile games)
Also note that almost every game treyarch has made past 2008 uses the IW engine (Excluding mobile games)
EmazedPosted:
AtH1337 Call Of Duty peaked at MW2. MW2 was the best COD in terms of sales and popularity. Every other COD after it hasn't been as good so why should I buy a COD that's not as good? Black Ops 2 will be okay but never as good as COD4 or MW2.
Yes that is true but BO2 could end up being good because of zombies.
SovietRussiaPosted:
Sure, their profits may decline but,they will ALWAYS make big bucks off of the CoD series.
AtH1337Posted:
Call Of Duty peaked at MW2. MW2 was the best COD in terms of sales and popularity. Every other COD after it hasn't been as good so why should I buy a COD that's not as good? Black Ops 2 will be okay but never as good as COD4 or MW2.
TheDeLiPLank286Posted:
Mmxefemel I feel like Black Ops 2 is going to be very good. I've lost all hope in CoD games made by Infinity Ward. IW just isnt creative enough to make CoD good anymore. Treyarch is innovative. Treyarch has been constantly changing their formulas and settings. Going from WWII, to Vietnam/Cold War, and now to the future. IW has consistently stayed within the boundaries of "modern warfare" for their past 3 games, making each game feel just like an expansion pack with new guns/camo and flashier graphics, while Treyarch has strived to bring something new and fresh to the series. Treyarch, I applaud your innovation and I appreciate it.
oh i agree with you there :D
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