Some analysts “concerned” CoD has peaked at retail
Speaking with GI International following Activision Blizzard’s Q2 call to investors, analyst Ben Schachter of Macquarie Securities, said the firm has “significant concerns that CoD may have peaked in 2011,” and for various reasons.
Schachter cited industry sales declines, currency fluctuations, Modern Warfare 3′s sales being slightly below Black Ops, and other reasons.
Michael Pachter of Wedbush Securities agreed with Schachter, stating that since annual sales at a 25 million level “are unprecedented,” and that growth in online multiplayer is what initially fueled CoD sales.
“[CoD] was (and probably still is) the best multiplayer experience available, [but] Battlefield multiplayer probably cannibalized it a little bit, and this year, Halo and Medal of Honor could cannibalize CoD a bit more,” Pachter said. “Next year, another Battlefield plus the Respawn and Bungie games probably cannibalize it a bit more.
“There’s nothing wrong with 22 million units sold, or with 19 million or 16 million. CoD will remain the best selling game (at least until GTA) and Activision shouldn’t be concerned if it loses some players at the margin. They created a phenomenon, and others are emulating them.”
Colin Sebastian of RW Baird is of the same opinion as well, noting Activision’s lower financial guidance assumes “Call of Duty is lower this year than last year,” which might have something to do with the current console market.
“Also, if new consoles are coming next year, that is typically a disruptive period for game sales, and that could drive sales lower as well, at least temporarily,” Sebastian continued. “The bigger question I think is whether the franchise (or any franchise) is in a continuous period of decline. Personally, I don’t know which competing console title would take so much share from Call of Duty.”
However, other analysts believe retail and consoles figures can no longer be used as the sole source of sales, as digital and PC sales need to be taken into account as well as the declining retail market overall.
Plus, CoD Online launching in China will provide a new source of revenue for the firm.
Posted:
Source: http://www.vg247.com/2012/08/04/some-analysts-concerned-cod-has-peaked-at-retail/
Related Articles
Comments
GoldenDiamondsPosted:
ReflexesPM-9GoldenDiamonds I have high hopes for this game!!!
I do to should be awsome
Likewise
what you most looking forward to?
profttPosted:
PM-9GoldenDiamonds I have high hopes for this game!!!
I do to should be awsome
Likewise
HaIoPosted:
MinecartEmazing-LightsM60AIexisGFX- Im guessing this is gonna be one of the beast selling games
I am thinking it will be
To be honest i think GTA 5 will be top seller
Yeah but you know how little 12 year old kids get all excited for the game.
I think most 12 year olds are more excited for BO2..
lol I know right... Age 17+... yeah right.
CearnsyPosted:
Emazing-LightsM60AIexisGFX- Im guessing this is gonna be one of the beast selling games
I am thinking it will be
To be honest i think GTA 5 will be top seller
Yeah but you know how little 12 year old kids get all excited for the game.
True but it will still be amazing
PeetzuhPosted:
Emazing-LightsM60AIexisGFX- Im guessing this is gonna be one of the beast selling games
I am thinking it will be
To be honest i think GTA 5 will be top seller
Yeah but you know how little 12 year old kids get all excited for the game.
I think most 12 year olds are more excited for BO2..
EmazedPosted:
M60AIexisGFX- Im guessing this is gonna be one of the beast selling games
I am thinking it will be
To be honest i think GTA 5 will be top seller
Yeah but you know how little 12 year old kids get all excited for the game.
Latest Downloads
- 01. Need for Speed: Most Wanted (2005) - SaveGame (100%, 17 cars)(1)
- 02. Signalis: SaveGame (Before the battle with Falke) [1.2.1](0)
- 03. Wraith of Anias | Final Checkpoint Save(1)
- 04. Jalopy SaveGame (Pumped up LaikaGT)(0)
- 05. Assassin's Creed 3 Save Game (Game completed 8%, until Chapter 4)(0)
- 06. Supermarket Simulator SaveGame (Quick start, 172 day, 65lvl)(0)
- 07. Caribbean Legend: SaveGame (before the start of the Dutch Gambit)(1)
- 08. Caribbean Legend: SaveGame (Passed the Secret Organization Gambit) [v1.0.0](1)
- 09. Jalopy: SaveGame (Pumped up LaikaGT)(0)
- 10. Assassin's Creed 3: Save Game (Game completed 8%, until Chapter 4)(3)
- 11. Supermarket Simulator: SaveGame (Quick start, 172 day, 65lvl)(0)
- 12. GoreBox: SaveGame (Ancient village of the Paleozoic era)(0)
- 13. Need for Speed: Most Wanted (2005) - SaveGame (0% career, 2 BMWs in the garage)(1)
- 14. [EU] CARX DRIFT RACING ONLINE - PROGRESS SAVE 6 SP DUO (CUSA15633)(11)
- 15. Fallout Shelter Modded Save PC(3)
Latest Tutorials
- 01. The Redress Of Mira 100% Walkthrough | Trophy & Achievement(568)
- 02. Russian Pinocchio Quick Trophy Guide(706)
- 03. Venatrix Quick Trophy & Achievement Guide(709)
- 04. Call of the Sea 100% Platinum Walkthrough(781)
- 05. Wire Lips 100% Platinum Walkthrough(815)
- 06. The Expanse 100% Platinum Walkthrough | Trophy & Achievement(741)
- 07. Doctor Who: The Edge of Reality - PS4 Platinum P/Thru(677)
- 08. Doctor Who:The Lonely Assassins - 100% Guide(580)
- 09. DAYMARE 1998 PS4 - Full game 100% TROPHY WALKTHROUGH(551)
- 10. Stray Platinum Walkthrough | Trophy & Achievement Guide(558)
- 11. Raji: An Ancient Epic | Complete Gameplay Walkthrough(735)
- 12. Corpse Killer: 25th Anniversary Edition - Longplay(758)
- 13. Song of Horror: Complete Edition Gameplay Walkthrough(511)
- 14. Remoteness 100% All Trophies Walkthrough(784)
- 15. Detective Inspector Mysterious Clues Platinum Walkthrough(621)
"Some analysts “concerned” CoD has peaked at retail" :: Login/Create an Account :: 221 comments