Nintendo will continue to expand and create new content for its Switch Online subscription service “throughout this year,” the company’s president has said.
Speaking during a Japanese investor Q&A this week (translated by VGC contributor Robert Sephazon), Shuntaro Furukawa claimed that subscribers of its paid service had “gradually” increased since it last reported subscriber numbers of 32 million in September 2021.
Since that figure was published, Nintendo launched the pricier Expansion Pack tier, which includes a library of N64 and Mega Drive games, as well as access to DLC for Mario Kart 8 Deluxe, Splatoon 2 and Animal Crossing.
The standard Nintendo Switch Online subscription includes a selection of benefits as well as the ability to play Switch games online.
Asked about subscriber retention, and if Nintendo planned to add any additional content to the subscription service, Furukawa said he believed it was important to continue to add value to Switch Online.
“The total subscribers of Nintendo Switch Online has not been updated from the 32 million subscribers we disclosed last September, but it is gradually increasing as the sales of Nintendo Switches increases,” he said.
“Of course, there are customers who allow their subscribership to expire, and then they don’t renew, so we believe it is important to continue releasing software that allows players to continue enjoying, not only online play, but also enhances their overall experience.
“We will continue to expand our services and create new content for our customers throughout this year.”
It’s been heavily speculated that both Game Boy consoles could be next to join Nintendo Switch Online’s classic games offering, with multiple sources claiming last year that Game Boy and Game Boy Color games were likely to be added “really soon”.
During the financial call this week, Furukawa pointed to the new “Missions and Rewards” added to Switch Online in March as an example of how Nintendo has so far added value to the service, as well as the addition of the Mario Kart 8 Deluxe Booster Course Pass DLC for free.
The president claimed these new additions were translating to increased subscribers. In the US, Furukawa claimed that “most” Switch Online users had upgraded to the Expansion Pack tier following its launch in October.
“The number of subscribers to Nintendo Switch Online + Expansion Pack is gradually increasing, as is the number of subscribers to Nintendo Switch Online,” he claimed.
“By region, the subscription rate is particularly high in the United States. Immediately following the service launch, most people upgraded to the Nintendo Switch Online + Expansion Pack.
“Since the end of the year, we have launched many popular games for the Nintendo 64 as well as launched new DLC for Mario Kart 8 Deluxe and Animal Crossing: New Horizons. As a result, we are seeing an increase of new subscribers.”
Regarding whether additional content, similar to the Mario Kart DLC, will be released through the Nintendo Switch Online + Expansion Pass, the exec said: “we will continue to consider the convenience for our customers as well as how well it would tie in with individual software. We will provide the best possible solution for each title.”
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