Twitch Is Testing Compulsory Mid-Stream Ads

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In a move that's already hated by both streamers and viewers, Twitch recently announced that it would begin testing mandatory mid-roll ads for some viewers, effective immediately. While the revenue from the ads would go to creators, the new ads would happen without their control or knowledge.

The ads will be enabled for both affiliate and partner channels for non-subscribing viewers, with creators getting a share of the ad revenue. The mid-roll ads will play in picture-in-picture format, supposedly reducing disruption, but creators still aren't happy about the change--which is likely why Twitch has been careful to frame it as an experiment. The mid-roll ads will only be shown to a select group of viewers as part of the initial trial.


As pointed out by The Verge, mid-roll ads have long been a part of the platform--though previously they would be triggered manually by the creator, allowing them to sync ad breaks with a pause in streamed content. Twitch's own best practice guide says creators should warn viewers when an ad break is coming, which is made impossible by the new change.

While creators are able to disable pre-roll ads if they include their own manual ad breaks, there is no way for them to disable Twitch's new ad experience, other than the fact that viewers won't see automatic ads if they've recently watched a creator-run ad. Most creators have agreed that the small amount of money they see in ad revenue isn't worth the new disruption to their viewers.


Twitch has yet to respond to the backlash to its new ad experience, but this is likely why it's been framed as an experiment rather than a permanent change.

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Source: https://www.gamespot.com/articles/twitch-is-testing-compulsory-mid-stream-ads/1100-6482224/

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"Twitch Is Testing Compulsory Mid-Stream Ads" :: Login/Create an Account :: 8 comments

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EightThotzPosted:

Just use uBlock, far better than any other ad-blocker

MazePosted:

CtrlAltDelete
Maze
MushroomElm The only way this would work is if the Streamer gets to choose when it runs, as in they click a button that has a countdown to when they can do it again.

In the middle of a heated game, like Fortnite, if all your fans are watching you try to clutch the win and they get an Ad only for it to finish and they missed 30 seconds of the final fight? That would push so many people off the platform alone.


Streamers can already do this. They have the ability to run a 30 or 60 second ads to anyone viewing that isn't a subscriber. That's exactly why this is a bad idea, imagine any heated, crazy, or funny moment and a random ad pops up... such a bad idea


Yeah I see what you are saying it is annoying but obviously it will help small streamers out right?


Most small streamers make next to nothing from ads, this simply benefits Twitch by being able to push more ads consistently.

0101010101010101Posted:

Maze
MushroomElm The only way this would work is if the Streamer gets to choose when it runs, as in they click a button that has a countdown to when they can do it again.

In the middle of a heated game, like Fortnite, if all your fans are watching you try to clutch the win and they get an Ad only for it to finish and they missed 30 seconds of the final fight? That would push so many people off the platform alone.


Streamers can already do this. They have the ability to run a 30 or 60 second ads to anyone viewing that isn't a subscriber. That's exactly why this is a bad idea, imagine any heated, crazy, or funny moment and a random ad pops up... such a bad idea


Yeah I see what you are saying it is annoying but obviously it will help small streamers out right?

MazePosted:

MushroomElm The only way this would work is if the Streamer gets to choose when it runs, as in they click a button that has a countdown to when they can do it again.

In the middle of a heated game, like Fortnite, if all your fans are watching you try to clutch the win and they get an Ad only for it to finish and they missed 30 seconds of the final fight? That would push so many people off the platform alone.


Streamers can already do this. They have the ability to run a 30 or 60 second ads to anyone viewing that isn't a subscriber. That's exactly why this is a bad idea, imagine any heated, crazy, or funny moment and a random ad pops up... such a bad idea

MushroomElmPosted:

The only way this would work is if the Streamer gets to choose when it runs, as in they click a button that has a countdown to when they can do it again.

In the middle of a heated game, like Fortnite, if all your fans are watching you try to clutch the win and they get an Ad only for it to finish and they missed 30 seconds of the final fight? That would push so many people off the platform alone.

MazePosted:

As a streamer im completely against this idea, i've never even ran ads myself and im pretty sure thats the reason they are pushing for this idea. to make more ads ran daily

YinPosted:

Like, I understand the need for ads, but this is dumb. Even during the PS event, people were showing that ads were randomly playing right in the middle of trailers. You can't have that.

OccasivePosted:

uBlockOrigin is all you need to bypass these garbage ads


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