Battlefield 3 Marketing Could Reach $50 Million
Expect a Battlefield 3 ad blitz closer to the game's launch.
In today's note, Pachter estimated that EA will spend between $45 million and $50 million to push Battlefield 3 this year. In addition to the marketing support, EA has the DICE-developed first-person shooter scheduled to get a head start on the competition, with an October 25 launch coming weeks before Modern Warfare 3's November 8 bow.
Pachter also weighed in on EA's Star Wars: The Old Republic massively multiplayer online game. The analyst expects it will sell 2 million copies at launch, with 1.5 million of purchasers sticking around beyond a free one-month trial period. Earlier this year, Riccitiello told investors that the game could be "substantially profitable" with just 500,000 subscribers, with anything above 1 million monthly users making the game "very profitable."
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Source: http://uk.gamespot.com/news/6323532/battlefield-3-could-have-50-million-marketing-budget-analyst
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SOLIDF3ARPosted:
Nice to see that they are trying to get their game noticed, the Battlefield series needs to regain a bigger community.
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