Nintendo Returns to Best Global Brands List in 2018
That changed in this year’s report. Following a resurgence with the Switch, and strong marketing, advertising, sales, and releases, Nintendo returns to the list, currently ranked at 99. This is behind Microsoft (at number 5), and Sony (at 59), but it is important to remember that Microsoft and Sony’s brands include everything they do, not just Xbox and PlayStation. Nintendo, in fact, is the only purely video game company to rank in the list. Every other company is a technology, automobile, fashion, food and beverage, or lifestyle company. As for the top three, those are, obviously, Apple, Google, and Amazon.
Nintendo’s resurgence here reflects their similarly ranking ahead of Xbox in brand recognition rankings in the UK, a few months ago. So I suppose we can conclude that things are on the upswing for them for now.
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Source: https://gamingbolt.com/nintendo-returns-to-best-global-brands-list-in-2018
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MazePosted:
Good thing the switch "saved" them in a way, even though they are far from being out of the scene. Hopefully in the future when they release another console it's even better
XboxPosted:
The switch gave these boys life again and I am glad. Looking forward to what they give us in the future.
JastyPosted:
I'm glad to here they've returned to former glory although I doubt they were in any trouble. The switch is an insane difference from the wii u and I notice a lot of talk about it.
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