The countdown on FindMakarov.com has ended to reveal ... a fan film?

Self-funded "for fun," according to creative director Jeff Chan, of Toronto-based viral marketing company We Can Pretend, this live-action trailer is meant as an example of how Activision's Call of Duty game franchise could be expanded to film. "We definitely wouldn't wanna just call ourselves fans," said Chan, who would not say whether the filmmakers had talked to Activision about their project yet.

"We gave a statement on Friday," an Activision representative said in response to the trailer going live. "No further comment."

The "Find Makarov" trailer, which Chan compared to the live-action ODST short in spirit, was scripted by We Can Pretend design director Patrick Lo, who also created the website. David Fradkin produced the film, and Nir Zahavi directed the extensive viral marketing campaign. Visual FX were done by Junction VFX based out of Toronto.

Chan declined to elaborate on the company's long-term intention. Watch the so-called "Live Action Modern Warfare" trailer after the break.




http://www.joystiq.com/2011/03/02/findmakarov-com-call-of-duty-fan-film

Posted: Mar 02, 2011 12:34 pm