EA Reports Loss in Wake of Star Wars Battlefront 2 Backlash

4.2
EA’s Star Wars Battlefront 2 has underperformed, shipping 7 million units worldwide against an expectation of 8 million (and down from the 13 million that the original Battlefront sold in the same period back in 2015); the lower than expected sales for the game came in the wake of the severe backlash the game’s controversial implementation of microtransactions and lootboxes faced.

The result of this? EA has posted a $186 million loss for the fiscal quarter. Incredibly enough, however, EA doesn’t think that this is cause for alarm- at least, that’s not what they’re saying to their investors (which, I suppose, is understandable). That said, EA hasn’t received the message, and will be doubling down on live services style games with digital monetization this year.

“Going forward, we believe that live services that include optional digital monetization, when done right, provide a very important element of choice that can extend and enhance the experience in our games. In FY19, we will push the boundaries even further for our players, with new experiences and innovation,” EA CEO Andrew Wilson said.

My only hope is that if EA decides to continue down this path- which, good for them, even though their output of games is the shallowest and least appealing it has been in years, thanks to their closure of so many high profile studios, and cancellation of so many beloved franchises- then they at least do it properly and right. There is room for games as a service in the industry- but it needs to be done right, or not at all.

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Source: https://gamingbolt.com/ea-reports-loss-in-wake-of-star-wars-battlefront-2-backlash

Comments

"EA Reports Loss in Wake of Star Wars Battlefront 2 Backlash" :: Login/Create an Account :: 18 comments

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GhostPosted:

Craig
2018
Tom
Cleetus That is a lot of money... this will definitely be a waking moment for EA


Hopefully EA can learn from this, for sure a lesson learned after a loss of 186 million dollars.


I mean... most people learn from losing that much money. I dont know why they didnt learn before they lost THAT much. It is kind of sad really...


Greedy companies make drastic mistakes. Chances are they wont learn from this either, even after the backlash. They will just make up some more bullshit about how it makes the game better.

Which is why I refuse to buy this game.


I wish I could but Battlefront. Despite its messy start, it still looks and sounds awesome.

CraigPosted:

2018
Tom
Cleetus That is a lot of money... this will definitely be a waking moment for EA


Hopefully EA can learn from this, for sure a lesson learned after a loss of 186 million dollars.


I mean... most people learn from losing that much money. I dont know why they didnt learn before they lost THAT much. It is kind of sad really...


Greedy companies make drastic mistakes. Chances are they wont learn from this either, even after the backlash. They will just make up some more bullshit about how it makes the game better.

Which is why I refuse to buy this game.

QTPosted:

Tom
Cleetus That is a lot of money... this will definitely be a waking moment for EA


Hopefully EA can learn from this, for sure a lesson learned after a loss of 186 million dollars.


I mean... most people learn from losing that much money. I dont know why they didnt learn before they lost THAT much. It is kind of sad really...

GhostPosted:

Everyone makes mistakes, they're going to have to learn the hard way. Next time they won't do something like this again.

TomPosted:

Cleetus That is a lot of money... this will definitely be a waking moment for EA


Hopefully EA can learn from this, for sure a lesson learned after a loss of 186 million dollars.

matPosted:

That is a lot of money... this will definitely be a waking moment for EA

TomPosted:

wow, 186 million in losses is crazy. sad to see this since I thought it was such a great game, NOT. The first one I did play more than this one for some reason, guess they're just the same.

TOXICPosted:

Wow, thats alot of money to be lost, but im sure they will recover from this loss.

DragonPosted:

jesus. $186 million in losses and this doesn't cause an alarm? Okay. They just better hope they fix what they are doing. Maybe Microsoft can buy them out and put a hand on things. EA has just lost their spark.

uwuPosted:

I knew this game was going to be a flop, I don't know why. They messed it up from the first game, not even including a story mode. Game was bland and this one just seemed bland. They reported loss? Duh.