Market analyst Michael Pachter isn't afraid to broadcast a hot take. The man regularly makes headlines for his statements and predictions about certain consoles and certain games that, whether they come to fruition or not, tend to get people talking. In the latest episode of the Pachter Factor, he fields a question about Gamescom which leads to some interesting comments on the Xbox One X. Basically, he doesn't want you to fall for Microsoft's marketing spin about the "fastest selling Xbox pre-order ever." If you want to see what he has to say, you can track to the 2:40 mark in the video below.

"Xbox One X, it is ranked on Amazon in the pre-orders year-to-date, last I looked, number 66. The NES Classic was at number 23. It sold 2.3 million units lifetime, and you know that the bulk of those units were sold last year. So, this year, maybe a million? So if Xbox One X is ranked 40 slots below that, it's not even close to a million, and of course the Amazon allocation is literally probably five or ten thousand units."

So his basic opening argument is, hey, there weren't a lot of these puppies to go around in the first place, so of course, they sold out quickly. Additionally, if you take a step back and look at the raw data, we're probably not looking at a huge shift in units. It's not like there are millions of Xbox One Xes going out the door.

Pachter isn't finished, yet. Microsoft really must have rubbed him the wrong way by touting the X1X as the fastest selling Xbox, because he went out of his way to point out why that statement is basically meaningless:

"Don't fall for the BS," he says, "that tells you that this is the fastest pre-ordered console in Xbox history... They only have a couple! The Xbox didn't have big pre-orders; the Xbox 360 maybe, but honestly who was pre-ordering consoles back in '05? So of course this is the most pre-ordered because they're 'much more organized, and they're marketing to an install base of 30 million or 35 million Xbox Live Gold members, so of course they're heavily pre-ordered.

"I would not read much into that."

Posted: Aug 31, 2017 9:15 pm
Last Updated: Aug 31, 2017 9:15 pm
Related Forum: Xbox Forum

Source: http://comicbook.com/gaming/2017/08/31/xbox-one-x-pre-order-bs-market-analyst/