“We can do more” microtransactions, says publisher of GTA and Red Dead
According to CEO Strauss Zelnick, Take-Two doesn’t rely as heavily on microtransactions in-game as other publishers do, and although it sees opportunities, it doesn’t intend to flood its games with extra optional charges.
“You can’t give stuff away for free in perpetuity; there’s no business model in that,” he told the Cowen & Company media conference, according to GameSpot.
“But we’re not trying to optimise the monetisation of everything we do to the nth degree. My concern is, if you do that, the consumer knows. They might not even know that they know, but they feel it.”
GTA 5, which has sold-in 80 million copies over four years, and GTA Online, are still big digital earners for Take-Two.
All GTA Online content is released for free, but players can buy optional Shark Cards to spend real money on items and vehicles if they don’t want to earn currency in-game.
“We are convinced that we are probably from an industry view under-monetising on a per-user basis,” added Zelnick
“There is wood to chop because I think we can do more, and we can do more without interfering with our strategy of being the most creative and our ethical approach, which is delighting consumers. We’re not going to grab the last nickel,” he said.
We know Rockstar’s next big game, Red Dead Redemption 2, will have online features, but not how microtransactions will be applied, or whether it will see future paid-for DLC. Eitherway, the game has been pushed out of its original launch this year and into 2018.
Posted:
Related Forum: Grand Theft Auto Forum
Source: https://www.vg247.com/2017/06/01/we-can-do-more-microtransactions-says-publisher-of-gta-and-red-dead-redemption/
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Comments
16Posted:
The micro-transaction system at play in GTA already isn't entirely the best. Why pay $20/gbp for something you could make in the about 20 minutes through light CEO/MC work? Sure it's good income for the company, but not entirely needed..
YokePosted:
Ehh i mean id like to see more micro transactions as long as they dont over do it like the COD Franchise.
Gavin-Posted:
I remember when they delayed gta 4 back in 2007 was supposed come out at Christmas but came out in spring 2008. It was a great game and hope the same happens with red dead 2.
EchoPosted:
I hope the delay leaves us with an even better game, I loved RDR and cant wait for this one. There isint actually many Micro Transactions in GTA and I hope they do the same with this. Add them in ok but leave them there so you have the option of working for what you want or just being lazy and buying it. Once it doesn't effect my game play, i'm ok with them
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