Standalone Nintendo Switch Dock Hit With Pricing Backlash
Opening up the dock reveals that the plastic shell contains little more than a small circuit board. Even without a knowledge of the manufacturing process, it’s not difficult to discern that the dock doesn’t cost anywhere near $90 to produce.
Of course, this isn’t entirely surprising. Nintendo has always been reticent to sell hardware at a loss, even when its main priority has been to expand the reach of its hardware. Earlier this year, the company did take a hit on its profits by flying out Switch consoles to retailers while demand was high, but that’s an exception rather than the norm.
The truth is that the Switch dock doesn’t cost $90 because that’s what it costs to make, it costs $90 because Nintendo knows that consumers will pay that much. It’s an entirely optional accessory, and more importantly, it’s not something that third parties are going to be able to offer at a more appealing price.
Nintendo has locked down the way that the Switch communicates with television sets, and it doesn’t seem that the company is interesting in licensing it out to other manufacturers — even though we’ve already seen fan projects that outdo the official offering. Proprietary technology can be a serious money maker, and Nintendo is well aware of that fact.
Is the Switch dock overpriced? Perhaps, but it’s really a question of perceived value. The hardware may look relatively simple when you split the peripheral open, but the realities of retail pricing factor in a lot more variables than parts and labor.
The standalone dock for the Nintendo Switch is available now.
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Related Forum: Gaming Discussion
Source: https://gamerant.com/nintendo-switch-standalone-dock-price-backlash/
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Comments
XboxPosted:
Didn't seem that high, some people buy controllers for that much. I guess it just all depends on how bad you want something for your gaming setup.
jkisklPosted:
PetrucciMario350 its not even that much though like why do people bitch over a low priced hardware its not like youre buying the home console again
Right? it costs that much because its a 1 time purchase. They can't just hand them out. The controller was $75 but I have no regrets.
So you're telling me you wouldn't mind paying $90 just so you don't have to move the dock you already have lol get mugged
PetrucciPosted:
Mario350 its not even that much though like why do people bitch over a low priced hardware its not like youre buying the home console again
Right? it costs that much because its a 1 time purchase. They can't just hand them out. The controller was $75 but I have no regrets.
Mario350Posted:
its not even that much though like why do people bitch over a low priced hardware its not like youre buying the home console again
GeekwadPosted:
It's sad when a company does something shady like this. It shows the company has no integrity, using the hype for the console and knowing that people will pay that much for the console even though they know it doesn't cost that much. -Rep for Nintendo on this one.
TOXICPosted:
Yeah, ill pass on this lol at least they should sell it for a half decent price, maybe $10 because it looks like its only worth that.
EchoPosted:
90$ for plastic hahahahaha. Over-done it on this one and whats more annoying is people will buy it
SkatesPosted:
Lmao the finesse of the year. Look at all that extra plastic compared to that tiny circuit board LMAO.
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