So apparently this new social media platform launched today. It allows you to share moments from your life using the proximity sensor on your phone, so that there is no preview, no editing and it automatically uploads the 4 second clip for others to view. Currently only available on the iOS app store and a Beme code is required to access it but anyone who currently has access has a code they can give to anyone. The developers thought that it would build a tighter community having to get access from other people.

What's really interesting is there are no like buttons, no hearts rather it allows you to share your reactions, or selfies of their video as your are watching it. It's a project by Casey Neistat (award winning film maker) and Matt Hackett (Former VP of product engineering at Tumbler) that took almost 18 months to create and over 2 million dollars.

The simplest and most authentic way to share your experience on video. Instantly capture real moments from the world around you with a simple gesture. See how friends, family and interesting people honestly live their lives, and send them genuine reactions.

- Capture video without touching a button
- Automatically share what you see no preview, no review
- React in real-time to your friends experiences
- Find compelling people to follow and see what its like to be them

So do you think this is the next greatest thing in social media? Do you see yourself using it? If you have the app, and are currently on it what do you think so far? Do you think it is too similar to snapchat?

Link for those who want to go check it out: [ Register or Signin to view external links. ]