So earlier on I noticed the new option under xbox live on the main menu.
Basically this what it is, you play in online tournaments for real money.
It's done through virgingaming.
There is a tournament on right now where all you have to do is win 3 games in a row against players that you are matched up with on the website and you win $20.
Even if you only win 2 games in a row and then lose in the final you still win $5.

To sign up to it just go the main menu and then across to xbox live.
Press EA Sports arena and then choose to receive an invitation.
Once you have signed up and confirmed your email and gamertag you need to stay on the website otherwise you cannot progress though the tournaments.

I played in this tournament and won the $20 which is now going into my paypal account
Obviously it's real since it's on the game itself but here's proof of it anyway.

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