The 30-second video contains voice over dialogue from the "Rocky" movie with Sylvester Stallone quoting the words, "Let me tell you something you already know. The world ain't all sunshine and rainbows. It will beat you to your knees if you let it. Nobody is gonna hit as hard as life. But it ain't about how hard you hit. It's about how hard you can get hit and keep moving forward. That's how winning is done!"
Whether the quote is a clever way of Microsoft showing how they are battling hard after so many setbacks over the past year with the console is anyone’s guess, but it’s an interesting way to promote the console.
The promotional video highlighting games comes just after Microsoft announced the forthcoming closure of its Xbox Entertainment Studios. The studio, which planned to bring flagship original video content to Microsoft's Xbox consoles, will still release its slate of shows and movies in development, such as "Halo: Nightfall." Microsoft also recently announced that sales of the Xbox One have doubled since it release a $399 version of Xbox One without Kinect.
The video itself promotes a host of games such as "Halo: The Master Chief Collection," "Sunset Overdrive," "Call of Duty: Advanced Warfare" and "Assassin’s Creed Unity," all of which are due out later this year on the Xbox One.
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Source: http://www.neowin.net/news/microsoft-quotes-rocky-in-latest-xbox-one-video
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