Warner Bros set to invest $18 million in Machinima

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Machinima has secured $18 million in funding from Warner Brothers according to their executive vice president of strategy and business development, Thomas Gewecke. Warner Brothers released that they felt Machinima was a "pioneer and category leader" concerning YouTube while they regarded the media company as impressive as a distribution partner. The last major investment into Machinima was in 2012 when Google dumped $35 million into the company but following this Machinima failed to secure stability. The game plan following the recent Warner Brothers investment is a strategic play involving their Infinite Crisis MOBA.

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"Warner Bros set to invest $18 million in Machinima" :: Login/Create an Account :: 49 comments

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UnbindPosted:

Invictus That controller looks so sick I want it.


Did you even read the actual news? Seems like not.

Anyways I think that they are doing the right thing with this but its a big longshot!

InvictusPosted:

That controller looks so sick I want it.

ValorPosted:

Warner bros looking to move into gaming? Interesting.

BrigandPosted:

HeyPerson They should invest in Polaris, not Machinima!


I agree, it seem more beneficial to invest in Polaris than Machinima.

DanimalsPosted:

Multitask
TYBG I don't really watch Machinima anymore but that's a pretty damn big investment


yeah lets hope Machinima doesn't screw it up :P.


hopefully they can fix everything and get back up and going

MultitaskPosted:

TYBG I don't really watch Machinima anymore but that's a pretty damn big investment


yeah lets hope Machinima doesn't screw it up :P.

blogPosted:

Warner Bros will see themselves happy after this, well placed investment!

MawderzPosted:

TYBG I don't really watch Machinima anymore but that's a pretty damn big investment


I think Machinima has gone downhill so much.
All it is now is these guys trying to be comedians.

TYBGPosted:

I don't really watch Machinima anymore but that's a pretty damn big investment

ODSTPosted:

Machinima just laid off 12 people last week! Where is this 18 million going because it sure can't be the reason to drop employees like that.


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