Destiny 'potentially a billion dollar franchise', says Activision boss

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Bungie's first post-Halo game Destiny has the potential to become Activision's third billion dollar franchise.

That's according to Activision Publishing boss Eric Hirshberg, who says the persistent online shooter looks set to join Call of Duty and Skylanders as a billion dollar IP for the publisher.

"We strongly believe we are on pace to set the all-time pre-order record for a new IP," said an upbeat Hirshberg during an Activision Blizzard earnings call today.

"Based on what we've seen we believe that Destiny has the potential to become the third active billion dollar franchise in the Activision Publishing portfolio," he added.

Destiny is developer Bungie's first game since it parted ways with Microsoft and the Halo franchise it created, and partnered with Activision. Hirshberg, has said previously that the new shooter is "probably one of the biggest investments in a new IP that's ever been made in this industry".

The Destiny release date has been pencilled in for 'early 2014' on PS4, PS3, Xbox 360 and Xbox One.

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Related Forum: Gaming Discussion

Source: http://www.computerandvideogames.com/422182/destiny-potentially-a-billion-dollar-franchise-says-activision-boss/

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"Destiny 'potentially a billion dollar franchise', says Activision boss" :: Login/Create an Account :: 106 comments

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DJMarkyMarkPosted:

That's a pretty big statement to make. I have a feeling this game is going to sell really well. It will be crazy if it outsells Halo.

R2-D2Posted:

I like the game, but "don't count your chickens until they are hatched".

DLTPosted:

It does look like a pretty good game. I can't see it outselling the Halo series though. Not for a long time anyway.

LeapPosted:

Well the game does look amazing. I wonder if they will make a second destiny :)

WoobiePosted:

I think this series will hit bigger than Halo.. all honesty.

OmittingCoderPosted:

Since it's Activision... I can't wait for Destiny 2, 3, 4 Alien Warfare, Planet at War, Alien Warfare 2, Alien Ops one and two, Alien Warfare 3!!, and finally Destiny: Paranormal Entities.

LostPosted:

It looks nice but I don't think it will beat out halo.

LairPosted:

hopes are high

WinkPosted:

Obsidian Was always a Bungie fan over 343. I hope bungie make another incredible game!


I'm hoping for the same. I hope it outgrows halo

GossipPosted:

Hope it becomes bigger than Halo.


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