Destiny 'potentially a billion dollar franchise', says Activision boss

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Bungie's first post-Halo game Destiny has the potential to become Activision's third billion dollar franchise.

That's according to Activision Publishing boss Eric Hirshberg, who says the persistent online shooter looks set to join Call of Duty and Skylanders as a billion dollar IP for the publisher.

"We strongly believe we are on pace to set the all-time pre-order record for a new IP," said an upbeat Hirshberg during an Activision Blizzard earnings call today.

"Based on what we've seen we believe that Destiny has the potential to become the third active billion dollar franchise in the Activision Publishing portfolio," he added.

Destiny is developer Bungie's first game since it parted ways with Microsoft and the Halo franchise it created, and partnered with Activision. Hirshberg, has said previously that the new shooter is "probably one of the biggest investments in a new IP that's ever been made in this industry".

The Destiny release date has been pencilled in for 'early 2014' on PS4, PS3, Xbox 360 and Xbox One.

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Source: http://www.computerandvideogames.com/422182/destiny-potentially-a-billion-dollar-franchise-says-activision-boss/

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"Destiny 'potentially a billion dollar franchise', says Activision boss" :: Login/Create an Account :: 106 comments

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generalhunterPosted:

Nujabes
generalhunter Wonder if they MILK it and make it come out yearly like COD


Destiny doesn't seem like a game that would have a part two for it although I could be absolutely wrong.


Money talks why do you think there's a new COD every year even though it's the same recycled garbage as last years

NujabesPosted:

generalhunter Wonder if they MILK it and make it come out yearly like COD


Destiny doesn't seem like a game that would have a part two for it although I could be absolutely wrong.

generalhunterPosted:

Wonder if they MILK it and make it come out yearly like COD

Fuzzeh_XPosted:

I could definitely see this game being a huge success my 3rd most hyped for game right now.

DidactPosted:

Hopefully this new leap for Bungie will be as successful as Halo was for them. God speed Bungie!

HaloPosted:

Yeah I think it does have the potential to become a billion dollar franchise.