I don't really care unless they change "Beats" to "Apple" then Id be annoyed.

Heard about this earlier. Radio said Dr Dre sold the company for 3.2 billion dollars. mustbenice

We went from wearing beats to apples

Apple have money to buy it just depends wat they make a deal on

Well, Monster were the original partners with Beats, but I'm sure they were dropped. If Apple do buy the company, we can expect to pay 100 pounds more than we originally paid. I'm a big fan of Apple and I do purchase their products, but this is something the fans should take into consideration.

This is a huge move by Apple, I hope they know what they are going to do.

If it means i get beats free with my iphones and ipads then yeah why not

But seriously beats are overprised for what you get and just look good like apple. Beats should stick to themself.

Hopefully Apple can make Beat products that don't leak as much as they do now

Buying beats is a good business move. Since, they bought beats, they need to take it in the right direction. Do not make beats even more expensive, keep the price the same. It's already expensive enough.

They're just doing this because HTC uses Beats audio in their phones. So now HTC won't have it and the iPhone will. We all know that the iPhone is apples biggest seller and after the put beats audio in it they'll sell even more. They just hate facing the fact that Androids have completely blew them away so they need to sabotage a different company to increase their sales.