280z wrotePersonally, I don't get the whole jeep craze that started back around 2015. I think they're quite clunky looking lol just my opinion
Trust me, it didn't start in 2015 lol.
The reason Jeep Wranglers are so popular is because they have a very simple suspension set up (I.E easy to lift), they still run a solid axle, and they are a very short wheel base which makes it the perfect set up for the rock crawling and trail riding community. Back in the 70's, your big competitors were the Jeep Wrangler, the Ford Bronco, the International Scout, Dodge Ramcharger, and the Chevy Blazer. Up until the 90's these were the talk of the town. Ford got rid of the Bronco in 1996, International got rid of the Scout in 1980, Dodge got rid of the Ramcharger in 1993, and Chevy got rid of the Blazer in 2005.
With the competition gone in the 90's, that left Jeep as the "off road champ" if you will because no one else makes an off road capable short wheelbase vehicle like that. One could argue that a super cab Raptor might compete but they are too wide for trailing.