Black Ops is Activision’s ‘biggest investment’ ever
During Activision’s second quarter earnings call this week, CEO Bobby Kotick went on record saying Call of Duty: Black Ops represents the company’s largest ever marketing investment.
“This across the board is the biggest investment that we’ve ever made in a launch of a title,” the executive told investors. “The market opportunity is bigger than it’s ever been. The installed base of hardware is bigger than it’s ever been.”
That probably means enough television, print, and online ads to annoy us into buying the game.
In all seriousness, I love the Call of Duty series. The games are pure shooter fun, and Black Ops is entering an era not-yet touched upon by previous games (no more World War II!!). Anyone else excited?
Posted:
Related Articles
Comments
mezoozPosted:
im almost certain there is a cold war era game already, but i believe it sucked. i personally liked the WW2 games really well. i saw the trailer for this, and im afraid it looks a LOT like MW2. there is no dismemberment. =(
chaliestcPosted:
This game will make or break the series. And judging on the multiplayer teaser, looks like there won't be any more Call of Duty after this.
SHOTTYLEANPosted:
If it sucks my xbox will be going up for sale. I will sign it and sell it to some one on TTG :O
Whos intersted?
Whos intersted?
nmballPosted:
this better be good, otherwise its a huge waste of time and money. this should be NOTHING like that trash game MW2.
Latest Downloads
- 01. My Summer Car: SaveGame (Regular satsuma)(0)
- 02. Five Nights at Freddy's: JRs - SaveGame (The game done 100%)(0)
- 03. backrooms break save 100%(0)
- 04. GTA VC DE Starter save/set + Take the Cannoli(3)
- 05. Hookbots Save(0)
- 06. Fly Punch Boom Save(0)
- 07. Blast Brawl 2 Save(0)
- 08. Coffin Dodgers Save(0)
- 09. Baldur's Gate | Final Save(0)
- 10. Baldur's Gate | Temple in Undercity Save(0)
- 11. [FR] Tom Clancy's Rainbow Six: Rogue Spear: Black Thorn | Mission 8: Broken Sceptre Save(0)
- 12. [FR] Tom Clancy's Rainbow Six: Rogue Spear: Black Thorn | Mission 9: Empty Cloud Save(0)
- 13. [FR] Tom Clancy's Rainbow Six: Rogue Spear: Black Thorn | Mission 7: Blunt Scroll Save(0)
- 14. Trikaya | Part 4 Save(0)
- 15. WWE 2K14 - Xbox 360 Game Save(13)
Latest Tutorials
- 01. Sherlock Holmes Chapter One | Walkthrough | No Commentary(26)
- 02. Morbid: The Seven Acolytes | Full Game Walkthrough(25)
- 03. Adam Wolfe | Full Game Walkthrough | No Commentary(23)
- 04. ALFRED HITCHCOCK: VERTIGO - 100% Walkthrough(17)
- 05. SHERLOCK HOLMES THE AWAKENED | Walkthrough | No Commentary(24)
- 06. Space Roguelike Adventure | Guide - Cheat Code!(25)
- 07. DETECTIVE Stella Porta Case | Trophy & Achievement Guide(22)
- 08. Tunic 100% Platinum Walkthrough | Trophy & Achievement Guide(34)
- 09. Outbreak: The Nightmare Chronicles Achievement Walkthrough(20)
- 10. Full Void 100% - Trophy & Achievement Guide(20)
- 11. Outbreak: Lost Hope #Xbox Achievement Walkthrough(23)
- 12. CHORUS - Full Game Walkthrough (Gameplay)(23)
- 13. Brothers A Tale of Two Sons Remake 100% Trophy & Achievement(24)
- 14. The Quarry | Longplay Walkthrough Gameplay | No Commentary(19)
- 15. Outbreak: Epidemic ~ FULL Game Walkthrough(18)
"Black Ops is Activision’s ‘biggest investment’ ever" :: Login/Create an Account :: 9 comments