Black Ops is Activision’s ‘biggest investment’ ever
During Activision’s second quarter earnings call this week, CEO Bobby Kotick went on record saying Call of Duty: Black Ops represents the company’s largest ever marketing investment.
“This across the board is the biggest investment that we’ve ever made in a launch of a title,” the executive told investors. “The market opportunity is bigger than it’s ever been. The installed base of hardware is bigger than it’s ever been.”
That probably means enough television, print, and online ads to annoy us into buying the game.
In all seriousness, I love the Call of Duty series. The games are pure shooter fun, and Black Ops is entering an era not-yet touched upon by previous games (no more World War II!!). Anyone else excited?
Posted:
Related Articles
Comments
mezoozPosted:
im almost certain there is a cold war era game already, but i believe it sucked. i personally liked the WW2 games really well. i saw the trailer for this, and im afraid it looks a LOT like MW2. there is no dismemberment. =(
chaliestcPosted:
This game will make or break the series. And judging on the multiplayer teaser, looks like there won't be any more Call of Duty after this.
SHOTTYLEANPosted:
If it sucks my xbox will be going up for sale. I will sign it and sell it to some one on TTG :O
Whos intersted?
Whos intersted?
nmballPosted:
this better be good, otherwise its a huge waste of time and money. this should be NOTHING like that trash game MW2.
Latest Downloads
- 01. Commandos: Strike Force - SaveGame(0)
- 02. Mario Party 2 100% Complete Save(0)
- 03. Mario Party 2 (Virtual Console) Save(0)
- 04. My Summer Car: SaveGame (Satsuma blue moon)(0)
- 05. [EU] Dark Souls 2 SOTFS Modded Starter Save(1)
- 06. Saints Row: SaveGame (Arena of Death, 31% storyline)(1)
- 07. Lies of P: SaveGame (100%, all bosses killed, level 85 hero)(2)
- 08. PainKiller Supernatural 2.0: SaveGame(0)
- 09. Supermarket Simulator: SaveGame (100lvl, 100k money) [0.12.4](1)
- 10. [EU/JP] Code Vein CUSA09824 Exalted Reputation Trophy and Proven Devotion(6)
- 11. Five Nights At Freddy's 3: Save Game (completed everything 100%(0)
- 12. [US] CUSA13597 Kingdom Two Crowns _ Never Gives Up +A Journey Is Better Shared(1)
- 13. Need for Speed: Underground 2 - Save Game (6% completed)(1)
- 14. Drake of the 99 Dragons: SaveGame (The game done 100%) [1.0](1)
- 15. Lara Croft: Tomb Raider - The Angel of Darkness - SaveGame (The game done 100%) [GoG](0)
Latest Tutorials
- 01. The Redress Of Mira 100% Walkthrough | Trophy & Achievement(731)
- 02. Russian Pinocchio Quick Trophy Guide(989)
- 03. Venatrix Quick Trophy & Achievement Guide(1,022)
- 04. Call of the Sea 100% Platinum Walkthrough(977)
- 05. Wire Lips 100% Platinum Walkthrough(1,082)
- 06. The Expanse 100% Platinum Walkthrough | Trophy & Achievement(956)
- 07. Doctor Who: The Edge of Reality - PS4 Platinum P/Thru(860)
- 08. Doctor Who:The Lonely Assassins - 100% Guide(752)
- 09. DAYMARE 1998 PS4 - Full game 100% TROPHY WALKTHROUGH(780)
- 10. Stray Platinum Walkthrough | Trophy & Achievement Guide(729)
- 11. Raji: An Ancient Epic | Complete Gameplay Walkthrough(976)
- 12. Corpse Killer: 25th Anniversary Edition - Longplay(998)
- 13. Song of Horror: Complete Edition Gameplay Walkthrough(679)
- 14. Remoteness 100% All Trophies Walkthrough(1,094)
- 15. Detective Inspector Mysterious Clues Platinum Walkthrough(777)
"Black Ops is Activision’s ‘biggest investment’ ever" :: Login/Create an Account :: 9 comments