Peter Moore recounts $1.15bn Xbox 360 Red Ring of Death saga
Speaking with IGN in a podcast, Moore recounted the entire saga, starting with the moment Microsoft learned there was problem with overheating and hardware failures.
In short, as the reports of faulty consoles poured in, he knew a meeting with Steven Ballmer was in order, and he was rather nervous to tell Microsoft’s boss that it would cost the company $1.15 billion.
“I calculated with my finance team, Dennis Durkin, Doug Ralphs and [put] $1.15 billion, right out there. I always remember $240 million of that was FedEx. Their stock must have gone through the roof for the next two weeks.
“And, I am trembling sat in front of Steve, who I love to death, but he can be an intimidating human being. Steve said, ‘okay, talk me through this.’ I said, ‘if we don’t do this, this brand is dead.”
Moore said if it weren’t for that meeting, the Xbox brand would have been finished.
“I’ll never forget that moment,” said Moore. “If you’re an Xbox gamer, you can thank Steve Ballmer for not even hesitating. Now, we were a wealthy company who could afford to do that, but not even hesitating because the brand was more important.
“If we hadn’t made that decision there and then, and tried to fudge over this problem, then the Xbox brand and Xbox One wouldn’t exist today. [Ballmer] didn’t even think twice about spending $1.15B to protect a brand that’s probably worth three or four times that today.
“Xbox One wouldn’t have happened.”
Moore said one theory for the RRoD issue, was that the company had to change its solder to one which was lead-free in order to sell the console in the EU.
“Solder is the way you put the in GPU and the fans,” said Moore. “We knew [the issue] was heat related. We think it was somehow the heat coming off the GPU was drying out some of the solder, and it wasn’t the normal stuff we’d used, because we had to meet European Standards and take the lead out.”
Posted:
Related Forum: Xbox Forum
Source: http://www.vg247.com/2015/07/02/rrod-xbox-360-ballmer-xbox-one/
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Comments
SagePosted:
tolled I had RRoD on 2 consoles, one of them made it through but the other... ded
There is a way to fix the consoles but you have to be rather tech savey and you most def arent pleb
VoroPosted:
I remember when the jasper came out. Still have it till this day. I'm glad they fixed it lol but I also do have a slim and an Xbox one so I don't really use the jasper lol
TreyarchedPosted:
1995 I have never had it either instead my Xbox just wouldn't connect to wireless controllers had to play with a wired one til I got a new Xbox
I had that happen to mine I just replaced the wireless module and it worked again.
JoshPosted:
Had 2 xbox's RROD, one of them broke completely and the other I just let sit and it was fine in a few minutes.
justchillingPosted:
I had RROD twice and I always saw lots of Xbox 360's getting repaired in different game stores. So this doesn't surprise me, I'm just glad they fixed it with the Xbox One.
AustinPosted:
I used to just wrap them in towels and leave it on for 10 minutes and then the red ring would be gone for like 2 weeks haha
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