Half of all PC gamers wait for a game to go on sale before buying
Half of all PC gamers in the US wait for a game’s price to drop before buying it.
That’s according to a report by the NPD Group, via GamesIndustry.
The report, which draws on a June survey of 6,255 individuals, said 46% of respondents who game on PC bought a title digitally in the last year, but those who download games rather than visit the shops are “far less likely” to pay full price.
“Consumers’ expectations may be the greatest barrier to maximizing spending in the PC gaming space,” NPD analyst Liam Callahan said.
“Since half of PC gamers who play digital and/or physical games on the computer are expecting there to always be a sale right around the corner, publishers and retailers alike need to better manage these expectations.”
As a consumer, you may be thinking something along the lines of “half of all PC gamers are very sensible, then”, but some developers – particularly indies – have strong concerns about the effect of sales on the games industry.
Posted:
Related Forum: PC Gaming Forum
Source: http://www.vg247.com/2014/09/10/half-of-all-pc-gamers-wait-for-a-game-to-go-on-sale-before-buying-report/
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Comments
GameFreakCentralPosted:
Thanks to waiting for sales I have learned patience through this. Plus I don`t have that much money so to me this is a beacon of light. or just keep watching for the humble bundles :)
TomPosted:
Well this is wonderful. been waiting on a sale for awhile. Just hope a lot of good games I could get.
TickldPosted:
There are so many places you can buy game cheap on PC when they are on sale, so why would you buy the game at full price?
MD5Posted:
If games were cheaper I would pay full price, usually I head over to G2A to get my games cheaper.
R3voPosted:
If i don't wait for it to go on sale i buy it from g2a if it is cheaper. I only paid full price for like 4 of my 50 some games
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