Microsoft recognizes YouTubers as influential but wants rules
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A recent marketing promotion between Microsoft and Machinima has sparked a discussion about the ethics of how YouTubers make a living. Ars Technica has a piece detailing a recent promotion where Microsoft (through Machinima) could pay YouTubers up to $3,750 for a video featuring Xbox One content, with the proviso that the YouTuber could not say "anything negative or disparaging about Machinima, Xbox One or any of its Games in your Campaign Video."
Reaction to the story has been mixed. Product placement is nothing new and some dismiss it as standard marketing practice, while others are raising questions about ethical concerns. Do or should YouTubers have to acknowledge when they are being paid to play or discuss a particular product?
Lately I've felt like MS care more for money than customer satisfaction, and Sony are the other way round. It's a shame because I loved a lot of Xbox exclusives
So they're getting paid without telling you the downsides or the critical flaws you need to be aware of..? If I see a review I think a key point of the review should be the negative things about it.
FouLR This is very unfair to people. If I watch an review on an Xbox One, I want an honest review. Not some sellout feeding me lies.
Wow youre dumb just because they say promote a product doesnt make ANY of it a lie, i can say a ton of amazing things about the console and just not tell you any of the downsides/issues/ or even where they could improve..
Just because you leave out some issues doesnt make any of the good things said about it a lie
"Ignorance is Bliss" though so go ahead an make a fuss over more shit you wont understand until they dumb it down or just throw it out for you
I don't see the big deal. All Microsoft did was say that if you didn't pinpoint the bad things about the system then you could get a little extra money. Not forcing you to do it either.
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