Nintendo 'thinking about a new business structure'
Nintendo is doing plenty of soul-searching in light of its recent abject commercial performance.
On Friday, the company slashed its annual Wii U sales forecast from 9 million to 2.8 million units - a dramatic reduction that it expects will swing its full-year results from profit to loss.
"We cannot continue a business without winning," Iwata said on Friday during a press conference attended by Bloomberg. "We must take a sceptical approach whether we can still simply make game players, offer them in the same way as in the past for 20,000 yen or 30,000 yen, and sell titles for a couple of thousand yen each.
"We are thinking about a new business structure," Iwata added. "Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It's not as simple as enabling Mario to move on a smartphone."
Investors and analysts have urged Nintendo to broaden its horizons and boost profits by embracing smartphones on multiple occasions over the past few years, but Iwata has always insisted that his responsibility is to plan for the long term, not simply to make a quick buck.
Iwata also said today that there are no current plans to reshuffle Nintendo's management team, and that any announcement regarding potential pay cuts will be made when the company posts its third-quarter financial results in late January.
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Related Forum: Gaming Discussion
Source: http://www.computerandvideogames.com/445870/nintendo-thinking-about-a-new-business-structure/
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VPNPosted:
CrownsPwh Shame Nintendo has got like this.
It really does suck, they used to be great
Yeah a few years ago when a lot of people owned a Wii.
EthicsPosted:
i think that they have been stuck in the passed for too long, why not bring out an older console but suped up? maybe using a new cartridge technology that doesn't have long loading times. So pretty much instant gaming.
CrownsPosted:
Project-Gamers its about tim they started doing somthing different
We'll I don't think they're doing much
CrownsPosted:
I mean don't get me wrong, I love Mario and other classics as well, but if they added the option to play next gen games, I think that would be great.
CrownsPosted:
LiaKatsumiTCWMultitaskCraigyy I would to Nintendo, the WiiU was a flop. They need a console, not a handheld thing.
yeah they need a new console i already have lots of handheld device like PSP and nintendo.
Once again, they don't need a new console to solve their BUSINESS structure issues.
pretty much this. Pushing consoles out the door that quickly would only result in more problems for Nintendo
Agreed. They need to rethink their strategy with outputting consoles, handheld devices and games. The way they are going they will be losing a lot of profit in their company if they don't change soon.
New games, in my opinion is a good idea.
DissPosted:
KatsumiTCWMultitaskCraigyy I would to Nintendo, the WiiU was a flop. They need a console, not a handheld thing.
yeah they need a new console i already have lots of handheld device like PSP and nintendo.
Once again, they don't need a new console to solve their BUSINESS structure issues.
pretty much this. Pushing consoles out the door that quickly would only result in more problems for Nintendo
Agreed. They need to rethink their strategy with outputting consoles, handheld devices and games. The way they are going they will be losing a lot of profit in their company if they don't change soon.
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