Microsoft builds giant Xbox One console in Vancouver

4.5
Microsoft seems to like making huge props to promote their hardware. Last week, the company erected a massive working Surface 2 tablet in London. Now, the company has topped that project with a huge Xbox One console that it has placed in a parking lot on the streets of Vancouver.

The fan site Xbox One In Canada first reported on the huge structure, which is 40 feet long and 20 feet wide. If you are in Vancouver, you can head over to the intersection of Nelson and Seymour to see it for yourself. However, the oversized Xbox One has not been placed there just to sit and look a bit like the Monolith in 2001. The official Xbox Canada Facebook page says that people can "pledge" their Xbox Live gamertag at the physical location, online at Xbox.ca/OneSource or via Xbox Live. Each pledge will cause the huge box to get closer to an unstated goal that when reached will cause the large Xbox One to open up with a mystery reward.

Obviously, this is a cool way to promote the launch of the Xbox One on November 22nd in Canada. The huge prop will apparently be making a tour of other Canadian cities but dates and specific locations have yet to be announced.



Posted:
Related Forum: Xbox Forum

Source: http://www.neowin.net/news/microsoft-builds-giant-xbox-one-console-in-vancouver

Related Articles

Comments

"Microsoft builds giant Xbox One console in Vancouver" :: Login/Create an Account :: 110 comments

If you would like to post a comment please signin to your account or register for an account.

234Posted:

that is really retarted...

FrogPosted:

Sure, it's advertising, but not the best form of advertising haha. Quite cool, but pretty useless in my opinion...

gmlukensPosted:

That thing looks awesome but just... Why?

WishPosted:

That looks absolutely insane!
I wish that would stop by my town in the US!

SouIPosted:

Good idea from Microsoft to be fair.

KatsumiPosted:

Ortho
HarmfulMushroom
Katsumi
HarmfulMushroom Wonder what the gift could be..


I really wouldn't be surprised if there where multiple Xbox Ones inside the large Xbox One. I'm legitimately interested in what the mystery reward is


True. That would be pretty awesome if so.

It is. There's a bunch of x1s setup inside


Then again, a bunch of Xbox Ones would only be available to a small amount of people located in the area. Maybe it is a free 100+ MSP for everyone? this really has me thinking

SIKSPosted:

This will absolutely hype things up for the xbox one.

AdamuPosted:

That looks cool lol i wish i was there when they where building it.

BRSPosted:

Amp-
LaserShow My prediction is that Microsoft will use this as a stage, the way it's angled in the parking lot makes me think that there will be room for a large crowd in front (minus all the cars that will be prevented from parking there that day).


I could see that happening. But I find the idea of it being filled with a setup of Xbox Ones more likely.


if the Xbox 360 program costed somewhere in the order of $400 million from design through to procurement, THIS IS PRICELESS.

DiamondsPosted:

I live in Vancouver! I was going to go see it when I seen the post on the /v reddit!


Latest Downloads

Latest Tutorials