PS4 sets out to 'change PlayStation brand image', says designer
PS4 ditches the curvaceous lines of the PS3 for a more straight-edge look with sharp edges - somewhat like the PS2.
Nintendo, with its latest console Wii U, chose to stick closely to the design and branding style of its previous machine, in an effort to maximise the Wii U's appeal to the enormous Wii user base. But Sony aims to take the opposite approach.
Sumii, who serves as the chief designer of Sony's UX Platform Design Group and lead the design of PS4, thinks the "PlayStation brand image needs to be changed" to mark the start of the next gen.
"When we started the product design for PS4, we didn't start by thinking about what the shape would be. It was more about how we were going to create a new brand identity through the product," he told the PS Blog.
"I just wanted to make a simple object for the living room. Sometimes products are a little too exaggerated. It should be simple. That's my thinking.
"I think the PlayStation brand image needs to be changed a little bit, as it's a new console, and we have to show what we're pointing towards for the future. So I thought it should be one of the most smart, cool, and intelligent products from Sony. Not just from Sony Computer Entertainment, but the company as a whole.
Sony has confirmed a PS4 launch date of November 15 in US and November 29 in Europe and Latin America.
Posted:
Related Forum: PlayStation Forum
Source: http://www.computerandvideogames.com/433377/ps4-sets-out-to-change-playstation-brand-image-says-designer/
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Comments
Corn_DogPosted:
daRealRushThird_Eye I hope they do this more than just visually. I remember when PS2 was everything and Sony was huge. With this current (and soon to be last) generation stuff, 360's above the PS3. Would be cool to see Sony dominating again, maybe reminisce a little on the PS2 days!
Not gonna lie, I totally agree with you!
with the way things are looking it's not a stretch to say they will return to their glory days
MaggardoPosted:
Third_Eye I hope they do this more than just visually. I remember when PS2 was everything and Sony was huge. With this current (and soon to be last) generation stuff, 360's above the PS3. Would be cool to see Sony dominating again, maybe reminisce a little on the PS2 days!
Not gonna lie, I totally agree with you!
Third_EyePosted:
I hope they do this more than just visually. I remember when PS2 was everything and Sony was huge. With this current (and soon to be last) generation stuff, 360's above the PS3. Would be cool to see Sony dominating again, maybe reminisce a little on the PS2 days!
Corn_DogPosted:
Monster-Munch Well to me it looks like they already have.
that they have, Idk what's the deal with some of these people
Corn_DogPosted:
If you guys don't see a change already (which I don't even know how that's possible) it should be more than clear once you see the console in action
Corn_DogPosted:
Dr-JGossipPawnStarsPawnStarsDr-JPawnStarsDr-JPawnStarsDr-JPawnStarsPashtunDr-JSo you would spend $150 on tacos? Just another $250 and you could get the PS4 itself. lolPawnStarsDr-JPawnStars Er mer ger, why isn't this baby out already
Because they're still making extras for me to pre-order lol
I'm going to buy like 30 $5 boxes from taco bell and see if i can get one early lol
I would do that but taco bell is so far from me :0 i might go tomorrow
I was jokin around a bit
I actually have my ps4, and additional controller, and cod payed off already. I also have $37 on watchdogs and I haven't even sold my ps3 yet!
So basically I'm ready lol
He's locked and loaded, all seriousness I really want Taco Bell now lol
My mind wants it but my stomach can't take it anymore
when I was in college I had more taco bell then anyone should have in a life time
can't do it anymore, but I do miss my volcano burritos :'(
Lmao, I only eat tacobell like 3 times a year. But this box looks really good plus I might win
They used to have the volcano box and every box since then has just been a let down lol
What was in that box? Never had a box before so this will be my first lol
Idk now but b4 they would have the specialty item (was the volcano burrito at the time), a normal burrito, a (volcano) taco, cinnastix, and a drink
So basically
3 items and a drink, good for the money but i think they don't add the cinnastyx anymore :(
If you guys want to have a conversation message each other. DONT boost up your comment count.
And you just boosted yours.... I'm on my ipad so I can do the Im chat and who cares? We are just talking about the food that can possibly give us a free ps4
Exactly taco bell boxes are related to ps4, so when talking about the box we are essentially talking about the PS4
It is part of their new image..... duh
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