Wii U’s struggling sales have nothing to do with the console’s name
Speaking with Kotaku, Fils-Aime said the fact Wii U has sold 1.5 million units – half of what Wii sold in the states during the same release period – has nothing to do with consumer confusion.
“The challenges we’re facing with Wii U are not issues of the name,” Fils-Aime said. “The issue is the lack of a steady rate of software launches to motivate the consumer to drive buzz and engagement and to highlight the wide variety of uses of the GamePad. That’s the issue.”
“The consumer understands that we have a new system. But the consumer is saying: ‘What am I going to play? And what am I going to play that’s a new and unique and compelling experience vs. what I can do today, whether it’s on the Wii or any other system?’
“And that’s why experiences like Pikmin 3, like Wonderful 101, like Zelda Wind Waker HD, with the off-TV play, experiences like Super Mario 3D World—that’s why it’s critical that we launch those, have consumers experience them in malls across the country, which we’ll be doing. It’s critical that the consumer see for themselves the range and breadth of compelling software for the system.”
Hopefully the $50 Wii U Deluxe model price drop and Q4 2013 release slate announced yesterday will help the company move more systems.
Posted:
Related Forum: Gaming Discussion
Source: http://www.vg247.com/2013/08/29/nintendo-of-america-president-reggie-fils-aime-doesnt-think-wii-us-struggling-sales-can-be-attributed-to-its-name/
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Comments
BrosPosted:
Vishera No, the reason it fails, is because it bad still compared the the PS3 or 360.
You got that right, but they have got a younger market
neboPosted:
Wagering Well maybe if it had a different name it would sell better...The Wii was supposed to be called the Revolution.
I don't buy something for a title, I buy for the quality of the product.
DeviantModzPosted:
UR_A_WZURD_ARRY Nintendo should give up on the console scene and start to produce games for other consoles, Nintendo have always been great at games, but there consoles have been somewhat lackluster recently.
The GameCube was a great console.
UR_A_WZURD_ARRYPosted:
Nintendo should give up on the console scene and start to produce games for other consoles, Nintendo have always been great at games, but there consoles have been somewhat lackluster recently.
WageringPosted:
Well maybe if it had a different name it would sell better...The Wii was supposed to be called the Revolution.
GregPosted:
Not a fan of nintendo anymore, they really only have 2 or 3 franchises keeping them up. Pokemon, Marion and Zelda
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