EA puts an end to its Online Pass program

4.3
EA has announced it will discontinue its Online Pass program. "Yes, we're discontinuing Online Pass," EA's senior director of corporate communications John Reseburg told GamesBeat in an e-mail. "None of our new EA titles will include that feature."

Reseburg added that "many players didn't respond to the format," despite EA going on record months after instituting Online Passes, reporting it had not seen a "significant" backlash. "We've listened to the feedback and decided to do away with it moving forward."

The Online Pass, a one-time use code required for online play, was first introduced in 2010 with the intent of being exclusive to EA Sports games, though it quickly escalated from there. Online Pass revenue generated between $10-$15 million for EA in its first year alone.

Posted:
Related Forum: Xbox Forum

Source: http://www.joystiq.com/2013/05/15/ea-online-pass-ends/#comments

Related Articles

Comments

"EA puts an end to its Online Pass program" :: Login/Create an Account :: 133 comments

If you would like to post a comment please signin to your account or register for an account.

doperPosted:

They are only doing this because they know that the next gen console will not allow used games. They are just trying to look good because they know used games will soon come to an end. Why would they stop something that made them 15 mil a year?

LostPosted:

It's about time, this was overdue.

SorceryPosted:

They decide to do something logical for once, surprising.

iJarH3adPosted:

Finally! Look like EA is improving.

EstablishedGamingPosted:

Thank ****!

WokzePosted:

thank god ! its about time.

JakesLobbies-Posted:

cube382 i never thought i would see the day


Lol(:

SuffolkPosted:

YAYYY !!

cube382Posted:

i never thought i would see the day

GeorgasmPosted:

Good! This will save loads of people money.


Latest Downloads

Latest Tutorials