EA puts an end to its Online Pass program
Reseburg added that "many players didn't respond to the format," despite EA going on record months after instituting Online Passes, reporting it had not seen a "significant" backlash. "We've listened to the feedback and decided to do away with it moving forward."
The Online Pass, a one-time use code required for online play, was first introduced in 2010 with the intent of being exclusive to EA Sports games, though it quickly escalated from there. Online Pass revenue generated between $10-$15 million for EA in its first year alone.
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Related Forum: Xbox Forum
Source: http://www.joystiq.com/2013/05/15/ea-online-pass-ends/#comments
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Comments
I-DA-KINGPosted:
This online pass shit is so annoying, There is no point in taking a game over to a friends house because your just going to need an online pass to play, So glad they got rid of this idea,
F22Posted:
Matrixify Awesome ! Does that mean I can play BF3 and FIFA 13 without buying an online pass ?
No, unfortuantly, the online pass will still be on old games, all new games coming out from EA won't feature the pass.
ZombrPosted:
It's about time too! For a while I have been wanting to purchase a pre-owned EA title, but with the online pass setting me back I couldn't!
MatrixifyPosted:
Awesome ! Does that mean I can play BF3 and FIFA 13 without buying an online pass ?
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