Nvidia: PS4 partnership not worth the cost

4.5
Tony Tamasi, senior executive in charge of content and technology at Nvidia, seemed to suggest that Nvidia did not want to persue negotiations with Sony due to disagreements revolving around costs and royalties.

"I'm sure there was a negotiation that went on," Tamasi told sources, "and we came to the conclusion that we didn't want to do the business at the price those guys were willing to pay".

He also added: "Having been through the original Xbox and PS3, we understand the economics of console development and the tradeoffs."

Sony's reason for choosing AMD to build the PS4's GPU is probably a secret which will stay within the PlayStation executive circle.

It is thought that AMD did win the contract to build GPUs for thes next Xbox, though this information has yet to be confirmed.

Tamasi seemed to suggest that Nvidia is not too discouraged about losing out on a major deal.
"We're building a whole bunch of stuff," he said.

"In the end, you only have so many engineers and so much capability, and if you're going to go off and do chips for Sony or Microsoft, then that's probably a chip that you're not doing for some other portion of your business.

"And at least in the case of Sony and Nvidia, in terms of PS4, AMD has the business and Nvidia doesn't. We'll see how that plays out from a business perspective I guess. It's clearly not a technology thing."

Posted:
Related Forum: PlayStation Forum

Comments

"Nvidia: PS4 partnership not worth the cost" :: Login/Create an Account :: 241 comments

If you would like to post a comment please signin to your account or register for an account.

Soldier_Posted:

M60
Relations Still wondering why they didn't accept it? Probably money :)


That's what everything's about now so probably


Yup you got it.

CearnsyPosted:

Relations Still wondering why they didn't accept it? Probably money :)


That's what everything's about now so probably

PGAPosted:

Relations Still wondering why they didn't accept it? Probably money :)


Yeah, money was probably the main cause.

KelcyPosted:

Evol
Thatch
M60
Yikes I think it's worth the cost...


Obviously they didn't think that


Yes, and Nvidia is very smart.


they probably asked for too much .


yeah they probably did

KelcyPosted:

Relations Still wondering why they didn't accept it? Probably money :)


Not getting enough money they want

Soldier_Posted:

Tuba
Evol
Thatch
M60
Yikes I think it's worth the cost...


Obviously they didn't think that


Yes, and Nvidia is very smart.


they probably asked for too much .


that would make sense


Yeah it would.

Soldier_Posted:

Relations Still wondering why they didn't accept it? Probably money :)


Probably lol

KardashianPosted:

Still wondering why they didn't accept it? Probably money :)

neboPosted:

Evol
Thatch
M60
Yikes I think it's worth the cost...


Obviously they didn't think that


Yes, and Nvidia is very smart.


they probably asked for too much .


that would make sense

MultitaskPosted:

Thatch
M60
Yikes I think it's worth the cost...


Obviously they didn't think that


Yes, and Nvidia is very smart.


they probably asked for too much .