Some analysts “concerned” CoD has peaked at retail
Speaking with GI International following Activision Blizzard’s Q2 call to investors, analyst Ben Schachter of Macquarie Securities, said the firm has “significant concerns that CoD may have peaked in 2011,” and for various reasons.
Schachter cited industry sales declines, currency fluctuations, Modern Warfare 3′s sales being slightly below Black Ops, and other reasons.
Michael Pachter of Wedbush Securities agreed with Schachter, stating that since annual sales at a 25 million level “are unprecedented,” and that growth in online multiplayer is what initially fueled CoD sales.
“[CoD] was (and probably still is) the best multiplayer experience available, [but] Battlefield multiplayer probably cannibalized it a little bit, and this year, Halo and Medal of Honor could cannibalize CoD a bit more,” Pachter said. “Next year, another Battlefield plus the Respawn and Bungie games probably cannibalize it a bit more.
“There’s nothing wrong with 22 million units sold, or with 19 million or 16 million. CoD will remain the best selling game (at least until GTA) and Activision shouldn’t be concerned if it loses some players at the margin. They created a phenomenon, and others are emulating them.”
Colin Sebastian of RW Baird is of the same opinion as well, noting Activision’s lower financial guidance assumes “Call of Duty is lower this year than last year,” which might have something to do with the current console market.
“Also, if new consoles are coming next year, that is typically a disruptive period for game sales, and that could drive sales lower as well, at least temporarily,” Sebastian continued. “The bigger question I think is whether the franchise (or any franchise) is in a continuous period of decline. Personally, I don’t know which competing console title would take so much share from Call of Duty.”
However, other analysts believe retail and consoles figures can no longer be used as the sole source of sales, as digital and PC sales need to be taken into account as well as the declining retail market overall.
Plus, CoD Online launching in China will provide a new source of revenue for the firm.
Posted:
Source: http://www.vg247.com/2012/08/04/some-analysts-concerned-cod-has-peaked-at-retail/
Related Articles
Comments
ScreamPosted:
I assume after a while little kids will realize CoD is the same boring things over and over again.
I mean, how fun can cod even be still?
I mean, how fun can cod even be still?
BackHandLegendPosted:
My CoD Rating
1. CoD4, WaW
2. Gears of War 3
3. Battlefield 3
9001. Every other shitty CoD game.
(Notice how the rest of the cod games are so bad that I had to include other non cod games)
1. CoD4, WaW
2. Gears of War 3
3. Battlefield 3
9001. Every other shitty CoD game.
(Notice how the rest of the cod games are so bad that I had to include other non cod games)
AlbericiPosted:
My cod rank fav start at 1st worst to last.
1.MW2
2.MW3
3.COD4
4.BO
5.WAW
6. Not black ops 2
I am tired of there lies and fake crap.
1.MW2
2.MW3
3.COD4
4.BO
5.WAW
6. Not black ops 2
I am tired of there lies and fake crap.
HomepagePosted:
I view CoD as not something I enjoy to play. But more as something I'm forced to play. I mean who here has friends on Xbox or PS3 or PC or Wii or whatever that don't play CoD? Its not that I'm bad at it, I'm pretty good (1.72 K/D I play better than that) Its more that I don't enjoy playing it AT ALL. Ok all my friends play it and I have fun like 1/30 games. It just pisses me off that EVERYONE has to play it. I LOVE to play GoW, GRFS, Halo and a million other games like ME3 all that kind of stuff. But do I have more than 1 friend who will play those at a time? No because they're all on CoD.
/Rant
/Rant
ORL_MAGICPosted:
I think the cod series started a revolution of multiplayer games. From the start of cod 4, multiplayer for most games was their big selling point. I feel that this type of game has really reached its peak and can't really get much better. I feel like black ops 2 will be the best of all with the campaign looking good and the zombies and multiplayer. After this cod though I honestly think normal cod will be done. After they finish the series though I do think they should continue on cod zombies as a solo game. As that I would diffidently buy. I don't see that getting old as the game mode its self is perfect it only gets boring without the new maps. More maps and more Easter eggs can keep the zombies going on forever and I will still buy it every time cause the game never gets old, but the maps do. That's why I still play waw pc zombies cause of all the custom zombies maps.
GawsPosted:
LMBxRaGe don't care what people say, it's still a new cod and will buy it no matter what, yeah I'm a fanboy but idgaf :)
That's the way I view it, it's cod I'm gonna get it.
Z61Posted:
TTG_Mets If we can pay 50$ with no taxes instead of 60$ for black ops 2 then I can see an increase in sales.
Welcome to the PC world, and to Steam.
Latest Downloads
- 01. Lies of P: SaveGame (100%, all bosses killed, level 85 hero)(1)
- 02. PainKiller Supernatural 2.0: SaveGame(0)
- 03. Supermarket Simulator: SaveGame (100lvl, 100k money) [0.12.4](1)
- 04. [EU/JP] Code Vein CUSA09824 Exalted Reputation Trophy and Proven Devotion(4)
- 05. Five Nights At Freddy's 3: Save Game (completed everything 100%(0)
- 06. [US] CUSA13597 Kingdom Two Crowns _ Never Gives Up +A Journey Is Better Shared(1)
- 07. Need for Speed: Underground 2 - Save Game (6% completed)(0)
- 08. Drake of the 99 Dragons: SaveGame (The game done 100%) [1.0](1)
- 09. Lara Croft: Tomb Raider - The Angel of Darkness - SaveGame (The game done 100%) [GoG](0)
- 10. My Summer Car: SaveGame (Aggressive satsuma, 6k marks)(0)
- 11. My Summer Car: SaveGame (green BMW E30)(0)
- 12. [EU] ADR1FT Trophies Game Save [CUSA02519](1)
- 13. Tekken 2 100% save game file for Retroarch european version(1)
- 14. My Summer Car: SaveGame (living in an apartment)(0)
- 15. Need for Speed: Most Wanted (2005) - SaveGame (100 cars in the showroom)(8)
Latest Tutorials
- 01. The Redress Of Mira 100% Walkthrough | Trophy & Achievement(705)
- 02. Russian Pinocchio Quick Trophy Guide(973)
- 03. Venatrix Quick Trophy & Achievement Guide(996)
- 04. Call of the Sea 100% Platinum Walkthrough(950)
- 05. Wire Lips 100% Platinum Walkthrough(1,053)
- 06. The Expanse 100% Platinum Walkthrough | Trophy & Achievement(937)
- 07. Doctor Who: The Edge of Reality - PS4 Platinum P/Thru(830)
- 08. Doctor Who:The Lonely Assassins - 100% Guide(728)
- 09. DAYMARE 1998 PS4 - Full game 100% TROPHY WALKTHROUGH(759)
- 10. Stray Platinum Walkthrough | Trophy & Achievement Guide(708)
- 11. Raji: An Ancient Epic | Complete Gameplay Walkthrough(938)
- 12. Corpse Killer: 25th Anniversary Edition - Longplay(973)
- 13. Song of Horror: Complete Edition Gameplay Walkthrough(667)
- 14. Remoteness 100% All Trophies Walkthrough(1,064)
- 15. Detective Inspector Mysterious Clues Platinum Walkthrough(755)
"Some analysts “concerned” CoD has peaked at retail" :: Login/Create an Account :: 221 comments