Study: Xbox 360 most popular non-PC device for watching video ads
Xbox 360 took 28.2 percent of all viewership, followed by iPad with 27.1 percent, then iPhone, Android and iPod Touch on a decreasing scale.
In March, Microsoft announced that Xbox 360 owners use the console more for its entertainment apps than for any actual gaming purposes, spending more than half of their Xbox time on Netflix and other music and video applications. Even though the Freewheel study doesn't include Netflix views, it does support the console evolutionary theory: One day our gaming consoles will have mutated so drastically that we'll have an entirely new species, called simply "entertainment consoles."
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Source: http://www.joystiq.com/2012/05/13/study-xbox-360-most-popular-non-pc-device-for-watching-video-ad/
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Comments
-Robin-Posted:
I can see them becoming Entertainment consoles.
The name fits for me now, i can see it happening in the future
The name fits for me now, i can see it happening in the future
iJarH3adPosted:
Rule34MPAA Your Xbox Live Gold experience, now with more ads then there are games!
^That
Anyway, Microsoft is going to be offered so many ads to put on the dashboard because of this. Bill Gates makin dat $$$.
Bill gates doesn't work for Microsoft anymore.
Get your facts straight.
Third_EyePosted:
MPAA Your Xbox Live Gold experience, now with more ads then there are games!
^That
Anyway, Microsoft is going to be offered so many ads to put on the dashboard because of this. Bill Gates makin dat $$$.
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